E-consultancy - Healthcare - Internet Marketing News and Blogs

Web 2.0 tries to hide from reality

Wed, 10 Sep 2008 07:45:00 UT

ReadWriteWeb's Sarah Perez believes that "today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current."

In her post entitled "Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries," she states:

Understanding different types of keyphrases for PPC success

Wed, 15 Nov 2006 18:19:00 UT

The majority of search queries consist of more than word -�over the past decade searchers have gradually increased the amount of words per query, from 1.2 in 1998 to 3.3 in 2006.

Partly, this is because there is more noise to cut through on search engines like Google and Yahoo. But it is also about savvier searchers, finessing their query to return the most relevant results.

If you are running paid search marketing campaigns you need to understand how search queries indicate propensity to convert, and customer value.

Figuring this out can�make a big difference to your return on investment from PPC campaigns...

How to be PDQ on your PDA � Adaptex goes live

Mon, 13 Nov 2006 12:46:00 UT

This week saw the official launch of Adaptex, the software from Keypoint Technologies that can help users of PDAs enter data and text much faster and easier. Communicating and buying via your PDA or smartphone whilst on the road can be a lot easier potentially.

Tips on B2B email newsletter content

Wed, 25 Oct 2006 13:01:00 UT

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.

Mark�has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter�s content.

London business blogging event � last call

Mon, 23 Oct 2006 17:35:00 UT

So we�re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.

There are about 10 places left, so consider this a last call.