Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly. 

So we’ve posed a few questions to Neil Durrant of Submission Technology,  which has been involved in cashback for five years and recently bought the cashback.co.uk domain for a “substantial” sum.

We ask Neil how cashback sites could improve their offering to consumers and merchants (including the challenge of tracking), and how marketers could get more out of them.

Here, we ask him about ABN Amro’s virtual world investments beyond the much-maligned Second Life, the challenges of gaining internal acceptance within his organisation and how he sees 3G technology being used within the firm’s existing websites.

Here, we ask him about his use of comparison sites amid growing concerns in the sector over their value to brands.

We also dig into the challenge of sales attribution across different channels and the company's various efforts around online communities.

Dave is director of Marketing Insights and author of several best-selling internet marketing and e-commerce books. He was recognised in 2004 by the Chartered Institute of Marketing as one of 50 marketing gurus who “helped shape the future of marketing”.

Dave is also author of three other practical E-consultancy Best Practice Guides, including those on search engine optimisation and website design.

That doesn’t seem to be the case. 

I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!

In a turbulent few weeks for the industry, we asked him about Google’s recent share dive, the prospective Microsoft-Yahoo merger and the agency’s plans to expand into new areas like display advertising, localised search and emerging economies.

So we've done our bit and had a look at its website for some suggested improvements...

One thing that might help them is PayOffline - a system launched in August last year that enables consumers to shop online but pay for their goods at one of 17,000 physical locations around the UK.

Linden Lab, the virtual world’s creator, said it had been forced to intervene after receiving complaints about a string of dodgy in-world financial offerings that promised unfeasibly high interest rates for investors.

He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.

Zopa's US version will differ from its UK site as investors will have their funds 'federally insured', instead of spreading their risk by loaning small amounts to multiple borrowers. 

This guarantee, the firm hopes, will allow it to attract capital quickly as it is not something competing P2P sites currently offer.

The study found that several sites were difficult to navigate and often failed to display key information.

Yet web users don’t point the finger at companies when it comes to protecting consumers against such attacks.

We spoke to Sharon Shaw, e-commerce manager at Standard Life, and Avenue A/Razorfish's Adrian Gans about their experiences of strategy creation, including budgets, KPIs, incentives and structures. 

Standard Life Healthcare surveyed 1,021 UK adults about their attitudes towards using the web for e-commerce and financial services.