E-consultancy - Automotive - Internet Marketing News and Blogs

Brand engagement with Wii

Tue, 24 Jun 2008 08:30:00 UT

It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.

Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.

Overlay expands into press

Wed, 5 Mar 2008 11:05:00 UT

Flicking through my morning paper, its clear to see that the online overlay ad format has influenced Nissan in�its campaign to drive awareness of�it new model.

Search listings have significant branding impact - study

Tue, 11 Dec 2007 09:47:00 UT

Occupying the top of organic and paid search listings can not only pay off in terms of performance marketing � it can also have a big impact on consumers� perception of brands, a new study has found.

Conducted by eyetracking firm Enquiro Research, the tests discovered �a significant correlation� between search�marketing efforts�and�brand affinity, brand recall and purchase intent.

Email Marketing: Making Bacn not Spam

Tue, 4 Dec 2007 13:18:00 UT

Dela Quist looks at�why 40% of subscribers to an email database may not open a single message they are sent for�six months or more.

He�says this is not necessarily a bad thing as they are �unemotionally subscribed� � they still want to receive messages from you but are not in a position to take up your offer today.

Online ad spending up 40%, overtakes direct mail

Tue, 2 Oct 2007 09:39:00 UT

The IAB�s online ad spending figures for the first half of the year are out, and show a gain of 41.3% to a half-year record of �1.33bn.

Online now accounts for just under 15% of the total ad market in the UK and could reach �2.75bn this year, according to the group.

It passed �2bn for the first time last year.

TescoCompare.com - is it any good?

Tue, 18 Sep 2007 11:00:00 UT

Tesco's�new financial price comparison site was launched by the supermarket giant last week as it moves into a market dominated by confused.com and moneysupermarket.com.

Google plugs in green car initiative

Tue, 19 Jun 2007 10:00:00 UT

Google has announced a philanthropic initiative aimed at reducing carbon emissions by popularising electric-powered cars.

Part of the google.org philanthropy project, RechargeIT is offering $1m to think-tanks looking at ways to drive up use of electric and hybrid vehicles.

Newspapers team up to tempt advertisers

Thu, 11 Jan 2007 13:05:00 UT

America's top three newspaper publishing companies are looking to team up to offer advertisers a one-stop clearinghouse for buying online adverts.

Gannett, McClatchy and Tribune want to form a single gateway, codenamed "Open Network", with the intention of challenging the big three portals - Yahoo!, Google and Microsoft - which command the greater share of advertisers' spend.

Viewers call the Super Bowl ad shots

Mon, 8 Jan 2007 12:36:00 UT

Chevrolet and Doritos will buck the trend during the commercial breaks for the Super Bowl on February 4, airing advertisements produced or influenced by their customers.

Winning the Bidding War on Google Adwords

Thu, 23 Nov 2006 15:52:00 UT

You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war � that may be out of your control.

Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.

So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...

New paid search guide for client teams and agencies

Thu, 16 Nov 2006 12:04:00 UT

We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.

Understanding different types of keyphrases for PPC success

Wed, 15 Nov 2006 18:19:00 UT

The majority of search queries consist of more than word -�over the past decade searchers have gradually increased the amount of words per query, from 1.2 in 1998 to 3.3 in 2006.

Partly, this is because there is more noise to cut through on search engines like Google and Yahoo. But it is also about savvier searchers, finessing their query to return the most relevant results.

If you are running paid search marketing campaigns you need to understand how search queries indicate propensity to convert, and customer value.

Figuring this out can�make a big difference to your return on investment from PPC campaigns...

Accessibility - are 'trustmarks' the answer?

Mon, 30 Oct 2006 15:14:00 UT

Accessibility group Segala�s recently-launched partner programme has been adopted by a number of agencies in recent weeks, which can now award �trustmarks� to accessible websites.

Opinion - Search paths to success

Wed, 25 Oct 2006 13:30:00 UT

By Andrew Hood, Lynchpin Managing Director

The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.

Tips on B2B email newsletter content

Wed, 25 Oct 2006 13:01:00 UT

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.

Mark�has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter�s content.

London business blogging event � last call

Mon, 23 Oct 2006 17:35:00 UT

So we�re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.

There are about 10 places left, so consider this a last call.

Witty vs descriptive headlines - what works best?

Wed, 11 Oct 2006 14:16:00 UT

Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as �Greetings, Earthlings!� and, our favourite: �Yes, you can have a pony�.

As an expert in SEO you�d think Danny�s beef would be linked to a lack of keywords in titles, but this isn�t in fact the problem...

Richard Edelman on PR and blogs

Wed, 11 Oct 2006 12:16:00 UT

Richard Edelman, CEO of PR heavyweight Edelman, is holding a Q&A session later today via FT.com on the joy-filled subjects of 'blogs and PR'.

WPP's Martin Sorrell on Google, China and the internet

Tue, 10 Oct 2006 11:21:00 UT

Sir Martin Sorrell�s WPP has made a series of investments in the online space this year, most recently the purchase of a 10% stake in Spot Runner, the US-based online ad agency which had also attracted the attention of Google.

He told us why...

Yahoo! online ad warning sees shares tumble

Wed, 20 Sep 2006 08:58:00 UT

Yahoo!'s CFO warned of a weakening in online advertising demand yesterday, causing jitters among investors in major US internet stocks.