The letter, signed by 'Doug' (European SVP Doug McCallum), follows a ruling last week against eBay in the Paris commercial court.

But did you know that customer reviews are changing the way consumers shop and the way companies market their products?

Brett Hurt writes that this is a unique time in the history of advertising, because companies are literally using their customers’ word of mouth as a digital marketing asset to create entirely new forms of multichannel campaigns.

Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

The company, which started up only five years ago, is now sixth in Inc. Magazine’s list of America's fastest growing retailers and is reportedly the most rapidly expanding eBay Powerseller on the other side of the pond.

We spoke to Dyscern COO Bill Frischling about the pros and cons of eBay as an e-commerce channel for merchants, and how the firm is looking to ramp up its European sales.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

He recently spoke at ChannelAdvisor’s Catalyst event about how the company was generating business online through its Nike+ community and Nike iD, its system that allows shoppers to create customised trainers online and in store.

After his speech, we asked Chris a few questions about Nike’s e-commerce strategy, internal structure and future social media plans. And why its website is 100% Flash.

Here, we ask new marketing director Phil Gates about how it got on the map... 

How about really stretching it and offering the customer the opportunity to choose a convenient delivery method and time?

Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.

It’s an investment in future sales and very different from direct response advertising, where the whole focus is for the consumer to take action now.

Traditionally, these two types of advertising have been miles apart, but the web changes all that.

One thing that might help them is PayOffline - a system launched in August last year that enables consumers to shop online but pay for their goods at one of 17,000 physical locations around the UK.

The two companies say they will begin testing a system that displays targeted multimedia ads and incentives on cart-mounted screens later this year.

ForeSee Results surveyed visitors to 30 top retail websites in the UK and found they were happiest with Play.com, Amazon and eBay UK.

He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.

The data, totted up from the Office for National Statistics’ retail spending numbers and published by USwitch, points to increased broadband uptake as the main reason behind the windfall.

The Dorset-based firm plans to use the cash to expand its business by developing its own line of globe-friendly merchandise.