E-consultancy - Google - Internet Marketing News and Blogs

5 top tips for SEO customer service

Mon, 1 Dec 2008 09:44:00 UT

Usually my articles are directed at the search engine optimisation (SEO) customer, the entrepreneur or marketer looking to boost their online business through search.

Today though, I want to explore how we sector professionals interact with these customers, how we deal with them and how we can get the best out of our working relationships.

Is 2009 the year of the mobile internet?

Mon, 1 Dec 2008 09:30:00 UT

It seems that for the past decade, we've all been told that the mobile internet is going to be "big" and will eventually eclipse the "desktop-oriented" internet that most of us are still most familiar with.
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Has retailer Woolworths closed its website?

Thu, 27 Nov 2008 16:01:00 UT

Woolworths, having become the latest victim of the credit crunch yesterday, seems to have taken its website offline this afternoon.

Visitors to the website will find this message: 'Our site is currently undergoing essential maintenance. We apologise for any inconvenience caused. Please check back later. '�

Google provides a few answers about SearchWiki

Wed, 26 Nov 2008 09:45:00 UT

Google's SearchWiki, which allows users to re-rank, delete, and comment on results, was released this week, leaving users with plenty of questions about the new feature.

Danny Sullivan�at Search Engine Land has been talking to Google about�SearchWiki, and has answers to a few questions...�

Google makes search more social with SearchWiki

Mon, 24 Nov 2008 09:30:00 UT

Google, a company that has built its success in search on the back of a superior search algorithm, is looking to humans as it makes search a bit more social with the launch of SearchWiki.

5 Most Annoying SEO Myths

Mon, 24 Nov 2008 09:00:00 UT

The world of search engine optimisation (SEO) is filled with mythology and misinformation.

Because it is an entirely online industry, it has one of the most active web communities. This includes forums, blogs and online debate but also endless badly-written articles, misleading guides and just plain lies.

The information overload threat and opportunity

Fri, 21 Nov 2008 08:30:00 UT

According to a study recently released by Yahoo, UK internet users are suffering from information overload.

As reported by the Association of Online Publishers UK, the study, which is entitled "Return on Attention," found that 70% of users "admitted to spending hours sifting through unwanted or irrelevant information."

How to get a career in the internet industry (a DIY guide)

Thu, 20 Nov 2008 15:33:00 UT

Following on from an earlier article on how universities are failing to educate students on the career opportunities available in the internet industry, here�s a how-to guide on how to break in through the back door.

Firstly, don�t wait for your university to catch up. Asking some questions to your lecturers might help the students of the future, but I doubt it will help you in the near term. You�re going to have to figure this out for yourself.

Thankfully there is a wealth of information available to help you do this, as well as some fantastic support networks. Employers will admire your gumption.

VCs taking in more than they're producing

Wed, 19 Nov 2008 10:00:00 UT

The notion that the business of venture capital is broken is one that I've discussed multiple times before.

In short, I (and many others) have observed a major problem with venture capital in recent times - too many VCs with too much money chasing too few "good" opportunities.

Has YouTube discovered the solution to its monetization woes?

Mon, 17 Nov 2008 09:00:00 UT

Google's challenges in monetizing the world's most popular online video service, YouTube, are well-known.

US retailers need to improve SEO - study

Wed, 12 Nov 2008 08:45:00 UT

Many Fortune 500 companies, retailers included, have plenty of scope�to improve�their natural search ranking for main keywords.

While these firms are spending plenty on search ads for their targeted keywords, 72% of Fortune 500 firms�were not even�in the first five pages on organic search results for these terms, according to a US study (PDF)�by Conductor and SkyFu.

ClickForensics - click fraud rate steady, botnet click fraud up

Mon, 10 Nov 2008 08:45:00 UT

ClickForensics, a company that sells "traffic quality management" solutions, released data about PPC click fraud rates in the third quarter last month.

The results are generated by the company's Click Fraud Index, which collects data from over 4,500 advertisers and agencies.

Web analytics: a silver lining in the recession cloud?

Fri, 7 Nov 2008 14:08:00 UT

E-consultancy's Web Analytics Buyer's Guide, published this week,�reveals that the UK market for web analytics is expected to grow by 12% this year to a value of �78 million by the end of 2008.�

How charities can learn from Obama's online campaign

Fri, 7 Nov 2008 11:30:00 UT

Whatever your political views, it's hard not to be impressed by the way in which Barack Obama used the internet to get his message across.

From YouTube channels to Twitter and Facebook�accounts, Obama's team showed a real understanding of online media�to campaign and raise funds for the candidate.

There is plenty that charities could�glean from�the Obama campaign's online marketing, and much of it didn't cost the earth...

The Web Week in Review

Fri, 7 Nov 2008 08:45:00 UT

The news was dominated by the presidential election in the�US this week, but the past five days also saw more volatility in the world's financial markets and more than enough news to go around in the technology industry.

How can publishers can improve site search?

Fri, 7 Nov 2008 08:40:00 UT

I spend a lot of time on newspaper and other publishers' sites, and am often amazed at how bad their site search functions can be.

A lot�of sites have been redesigned over the past year or so, and have improved a lot, but�their search functions can still be patchy.

Here are a few�thoughts on how they could be improved...

Memo to Jerry Yang: 5 ways to fix Yahoo

Thu, 6 Nov 2008 14:25:00 UT

Yahoo has had a chip on its shoulder about search, aka �Google�,� for years. The brand name synonymous with search isn�t Yahoo. Big deal.

Obviously it is a very big deal for Jerry Yang, but in focusing on the battle for �search� Yahoo has forgotten about what really matters: advertisers.

BBC not passing on link juice?

Tue, 4 Nov 2008 09:30:00 UT

The BBC just can't get its external links policy right, it seems, and is now denying external websites valuable link juice by the way it links out.

Patrick at Blogstorm�has noticed that the site's external links, normally displayed to the right of its articles, are being passed through redirect scripts.

Google trying to comfort publishers in times of turmoil?

Mon, 3 Nov 2008 09:15:00 UT

Last week I received an email from Google that was sent to AdSense publishers.

It addressed concerns�they may have about the economic situation.

Retailers invest in comparison engines but opportunities missed

Fri, 31 Oct 2008 11:42:00 UT

Our Comparison Shopping Engines Survey Report �published this week found that there has been an overall increase in the level of online�retail sales that can be attributed to this channel.��