... collecting player data has replaced branding as the main goal for a successful ... where it makes sense. For example, branding elements in Nextel's Jam Fest ... reasons - which is not the kind of branding experience you want to give ...

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... Marketing Story Part II: Four Lessons on Branding, Logo Creation, and PR By ...

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... Global Solutions Giant Stibo Strengthens Branding LONDON, 02.09.02: The ... its name to Stibo Catalog. The new branding reflects the implementation ... for more than 200 years, and our new branding will ensure that we continue ...

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... Television join forces to bring emotional branding to interactivity Music and ... partnership that will bring emotional branding to interactive TV campaigns ...

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