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72. Online media planning - the Caroline McGuckian interview, 25 Oct 2005
... should your affiliate programme and SEM activity work together?  I also ... the money is going. But at some point SEM will plateau and digital channels ...
73. Clare Hutchings joins Harvest Digital, 17 Jun 2008
... partners and supervised affiliate and SEM activity. Harvest Digital has also ...
74. Five reasons why you need a paid search strategy, 2 May 2007
If carried out correctly, a paid search campaign can be a cost-effective method of generating new revenues and repeat business, as outlined in our recent (http://www.e-consultancy.com/publications/sem...
75. Five reasons why you need an SEO strategy, 1 Jun 2007
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness. While paid search can get you higher up the se...
76. Business benefits of using paid search, 4 Jul 2007
When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings. ...
77. Business benefits of SEO, 13 Jul 2007
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness. There is more to search engine optimisation th...
78. Understanding different types of keyphrases for PPC success, 15 Nov 2006
... comprehensive insight into implementing and executing paid SEM strategies. Blog ...
79. Where is the best practice in the IAB/DMA charter?, 30 Aug 2007
... Marketing Professionals Organisation (SEMPO) or the Association of Business ... charter will be self-policed by the SEM industry”. Hmmm, let’s see how that ...
80. Logan Tod & Co. shows marketers are over investing in Search Engine Marketing, 30 May 2006
... is too much emphasis being placed on SEM? Findings: There are three ... be doing to make the most of their SEM? Matthew Tod, CEO of Logan Tod ...
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