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71. Musicunsigned to plough investment into marketing, 4 Feb 2000
... investment into marketing Musicunsigned, the online music promoter, will be spending ... This will include traditional online ads, print ads and a top secret method ... main rivals includes Peoplesound, the online community for unsigned artists ... marketing campaign, which includes print ads in the national newspapers, posters ...
72. Totalserve marks out aggressive teaser campaign, 7 Apr 2000
... campaign A series of ‘teaser' television ads have marked the start of Totalserve ... rivals AltaVista, Freeserve, World Online and AOL. Rebecca Hawkins, ... national press advertising and online ads. Hawkins said Totalserve ... service is about: “Our amusing television ads having been running in prime-time ...
73. Virgin casts net into adsales, 13 Aug 2001
... sale since February - is to sell online ads for another Virgin site in a ... sales service for other websites. Online community Virginstudent.com offers ... UK students, incorporating exclusive online tools, a discount card and a ... Virgin.net have a fantastically strong online sales team and we felt that we ...
74. Lycos goes with Doubleclick for new ad software, 14 Aug 2001
... maintenance and technical services for their ads in future. AdServer 4.1 provides ... WAP subscribers - to deliver wireless ads. In addition, AdServer 4.1 supports ... processing up to one billion clicks on online ads per day, along with handling ... handling maintenance and billing of the ads. The AdServer automated back ...
75. IAB starts online ad reporting drive, 22 Jan 2002
... IAB starts online ad reporting drive Online ads watchdog the Interactive ... a new initiative aimed at improving online advertising reporting. The ... improve the reporting processes for online data. It is the first new ...
76. DoubleClick and Macromedia launch joint ad product, 4 Nov 2003
... creation tools with DoubleClick's Dart online advertising management products ... deploying and reporting on rich media ads. The companies claim that by ... process of adding rich media to online ads from around 12 to 14 steps, ... said Doug Knopper, general manager of online advertising at DoubleClick. ...
77. Ad serving firm plans European assault, 14 Aug 2003
... AdBureau. E Type serves 1 billion online ads every month on behalf of advertising ... effect for ad technology firms. Online advertising overtook cinema advertising ...
78. Industry approves moves to 'go large', 30 Apr 2003
... advertiser demand for more standard online advertising guidelines, as with ... enable greater consistency with online ads regardless of where they are ... if the publisher supports the four ads. Buyers can identify IAB member ... review by agencies, advertisers and online publishers in the industry. IAB ...
79. Ask Jeeves takes campaign to web, 11 Nov 2003
... off several weeks ago with television ads, and will be followed by radio, ... followed by radio, print, outdoor and online ads in the coming weeks. Devised ... they get home. Creative for all ads focus on avoiding a bad experience ... will be accompanied by the same set of ads in the Evening Standard, while three ...
80. IAB sets sights on radio target, 11 Feb 2004
... helped by record growth which saw online ad spend reach £151.6m in the ... marketing to promote the use of online ads to the wider industry; and a ... expected to include an online element as well as further print ads. It will continue ... continue to run under the banner: "Online: The interactive ingredient" ...
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