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71. How British Airways Integrates Online & Offline Advertising Campaigns for Greater Impact, 18 Aug 2003
... It was a huge chance for BA's online branding ads to finally come into ... information. You can turn a basic branding message into a deeper educational ... They wanted to create an online branding campaign as a complimentary ...
72. Nectar relaunches website, but why?, 1 Mar 2007
... website in line with the latest Nectar branding. --------------------- ... website, reflecting the latest Nectar branding. Much of the terminology ...
73. Too late for the 'revolution', 18 Jan 2002
... of advertising called “intelligent branding” (also trademarked). So ... trademarked). So what is “intelligent branding”? According to the company ... animation in banners, or banners for branding (studies have shown that they ...
74. MSN EVENT GUIDE: Part II - Case Studies, 29 May 2002
... month sponsorship deal - KitKat had branding in slot at bottom of Instant ... download games which featured KitKat branding Campaign results: - 1 ... Entertaining, interactive content, relevant branding, builds loyalty - A number ...
75. Deloitte & Touche Uses Clever Radio Ads & Email Newsletter Sponsorships to Get New Clients, 14 Jan 2003
... who rely on a combination of national branding campaigns and personal relationships ... simple logo would really build serious branding. D&T's brand strength is ... our workplace is the world. As a branding measure, the last two sentences ...
76. High Tech Firm Tests 3 Banners to Reach CEOs Online ("Hover" Metrics Revealed), 25 Sep 2002
... background data on our company, our branding, our target audience. We worked ... lead generation goals and focus on branding for a bit to become better ... Accordingly, Williams is planning a branding campaign, using much of what ...
77. Global Solutions Giant Stibo Strengthens Branding, 2 Sep 2002
... Global Solutions Giant Stibo Strengthens Branding LONDON, 02.09.02: The ... its name to Stibo Catalog. The new branding reflects the implementation ... for more than 200 years, and our new branding will ensure that we continue ...
78. Q&A: icrossing's Nilhan Jayasinghe on Google penalties, 7 Mar 2008
... paid search ads, which will mean that branding may become more important than ... important than conversion in future. If branding money comes into paid search ...
79. Random House's Ros Lawler on widgets and Web 2.0, 19 Feb 2008
... proved, both in terms of sales and branding? Our Second Life activity ... Life activity is not intended to be a branding exercise for Random House. ...
80. Six Tactics NYTimes.com Used to Convince Media Buyers to Test a New Online Ad Unit, 22 Feb 2002
... opportunity to tell a story and get your branding message across.? Calder ... Setting Reasonable Pricing & Including a Branding Survey ?We sat down with ... thought there would be some exciting branding opportunities, and we offered ...
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