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61. Interview with Will Cooper, Tradedoubler, 1 Jun 2005
... openly endorse this, since there is a branding benefit and they’re not paying ... consultancy: CPA deals do not factor in the branding benefits that an affiliate ... Many of our merchants are aware of the branding benefits associated with some ... believe their site offers particular branding value to a merchant are always ...
62. NetReality Questions Whether Name-Brand B2B Email Newsletters Are Worth Higher Ad Rates, 18 Dec 2000
... the bigger publishers have better branding, but I don't know if that ... marketers are trying to get out. A branding ad to establish market leadership ...
63. What the Wall Street Journal Online Has Learned from Banner Advertising Tests, 25 Oct 2000
... started off a little heavier on the branding side. We found that as we ... more on offer and a little less on branding messages we'd get the most ...
64. Mobile roundtable - best practice debate wide open, 2 Jul 2008
... Whatever the debate about mobile as a branding channel, or one to acquire ...
65. Random House's Ros Lawler on widgets and Web 2.0, 19 Feb 2008
... proved, both in terms of sales and branding? Our Second Life activity ... Life activity is not intended to be a branding exercise for Random House. ...
66. Q&A: icrossing's Nilhan Jayasinghe on Google penalties, 7 Mar 2008
... paid search ads, which will mean that branding may become more important than ... important than conversion in future. If branding money comes into paid search ...
67. Ten easy ways to wreck your brand, 12 Mar 2004
... Cola to Sidcup tap water European branding consultancy Henrion Ludlow ... some don't even exist anymore. Branding is a much-misunderstood concept ... be avoided by adopting an 'holistic-branding' approach. This means recognising ... approach. This means recognising the branding issues across an organisation ...
68. Unruly Media launches global video viral seeding and measurement service, 12 May 2008
... assess and react to the success of branding campaigns in real time. ... and organic seeding. It has evolved branding metrics to provide qualitative ...
69. Research Results on How to Target the Most Profitable Online Bank and Brokerage Customers, 31 Jan 2001
... Customers While undergoing its own re-branding exercise, Accenture (the ... occasions. Q: So where does that leave ?branding?? Dixon: For many people ... study with Accenture. Regarding branding within the financial services ...
70. The Ten Commandments for Rebuilding a Brand, 7 Apr 2004
... Commandments for Rebuilding a Brand European branding consultancy Henrion Ludlow ... way to think about this is to look at branding in a holistic manner. Fixing ... brand may fall outside 'conventional branding' issues to include, human resources ... companies on holistic branding, which recognises branding issues across ...
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