... marketing technologies, has launched its ad-serving technology services in Europe ... and its Mobile Java Objects (MOJO) ad-serving platform. The Mediaplex ... developed MOJO platform can triggers ad delivery on the basis of complex ... corporate databases. The aim is to make ad content and delivery more sensitive ...

... AdIndex 24/7, the provider of online ad-serving technology and services has ... is used concurrently with an online ad campaign, offering customers the ... the total number of exposures to an ad. Dynamic Logic clients include ... that AdIndex is compatible with all ad-serving and measurement systems so ...

... company, which has re-focused from ad sales onto data management technology ... cookies employed by DoubleClick's DART ad serving product, so they can see what ... increasing focus on technology products for ad serving and data management. 12 ...

... rates slip DoubleClick's Q1 2003 Ad Serving Trend Report reported that ... across web pages, pop-ups, and any ad that includes Macromedia Flash creative ... of action after viewing a rich media ad. However, rich media click-through ... within 30 days of a consumer viewing an ad, have continued to rise, and are ...

... across the globe through the Eyeblaster ad-serving platforms contained video ... accurate? A pop-up (we call it a window ad since it opens a new window in the ... rich media formats and features and ad-serving technology which will affect ... guidance to advertisers that choose ad formats that are bad for the end ...

... DoubleClick Mobile, DoubleClick’s new mobile ad serving solution, integrates the fast ... advertising channel into existing ad sales and ad operations. NEW YORK, September ... digital advertising campaigns -- ad sales staff, ad operations staff, account ... specific needs including: • Automatic ad selection matches mobile ads to the ...

... competitive solutions with Accipiter’s ad management technology, driving up ... migrated to its suite of innovative ad management solutions from a competitive ... become a powerhouse player in the ad serving industry, carving out a solid ... priority tiers to improve the ROI on each ad request. This feature allows customers ...

... ( Federated Media, Digg's current ad sales partner, while ( Microsoft ... Microsoft already has a similar ad-serving agreement with Facebook - ...

... US internet ad revenues hit new high ( IAB general manager Sheryl Draizen ... Further reading: ( Online Ad Serving Solutions - A Buyer's Guide ...

... Adtech provides the company with an ad serving platform which serves web ...  manage and report on their online ad campaigns. While AdTech is primarily ...