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61. Power and excitement at the core of Volkswagen’s latest online ad campaign by Tribal DDB, 4 Feb 2005
... latest online ad campaign by Tribal DDB Large-scale, rich formats used ... Tribal DDB’s campaign uses large-scale formats (messaging plus units (MPUs ... Volkswagen, comments, “Tribal has used rich formats and high quality animation for ... audience required more than standard ad formats: Tribal’s highly creative ...
62. Eyeblaster’s first UK ad campaign, 17 May 2005
... Eyeblaster’s first UK ad campaign Eyeblaster, the global leader in digital ... benefits and limitations of rich media ad formats and features’ technology. ... is the global leader in rich media ad technology and the provider of the ... deliver, and manage all rich media formats through one online administrative ...
63. Switching from Consumer Packaged Goods to High-tech Marketing: Scott Langmack's Lessons, 26 May 2004
... outside partners to run great co-branded ad campaigns. All the major OEMs ... One OEM had a relatively young ad group, and they pitched some story ... the commercials. The first resulting ad, one was beautifully done, matching ... it was as though his team was the ad agency. "We had to sell our creative ...
64. 5 Steps to Boosting Your Marketing Creativity - How art.com Raised Poster Sales 800%, 25 Aug 2003
... mistakes    - Top 10 CPG online ad formats that work best    - How to ...
65. New Survey Results: 80% of Consumers Hate Flash Intros, 17 Nov 2003
... on Marketing to Women at the recent AD:TECH conference. On October ... Mistake #2. Look At My Print Ad! Do you really want to devote ... Flash vote form here: The next AD:TECH show will be in San Francisco ... mistakes    -> Top 10 CPG online ad formats that work best    -> How ...
66. How to Become Chief Marketing Officer for a Major Consumer Packaged Goods Company, 28 Jan 2004
... mistakes    -> Top 10 CPG online ad formats that work best    -> How ...
67. How to Persuade Consumer Packaged Goods Execs to Do More Online Advertising, 3 Mar 2004
... Don't expect they know what a banner ad is," she says. "You talk to people ... mistakes    -> Top 10 CPG online ad formats that work best    -> How ...
68. PROFILE: How to Reach BusinessWeek's Online Marketing Editor, 29 Mar 2002
... hurdles that still exist for online ad companies and the industry as a whole ... trend stories, developing online ad formats and standards, the paid subscription ... overall consolidation in the online ad space. You can find an editorial ...
69. IAB's new research initiative misses the point, 27 Jun 2006
... years to migrate some of their offline ad budgets. Leave them be, and let’s ... branding channel, and thus spending ad budgets on display ads (among other ... should be used as part of a broader ad campaign. You often see TV ads supported ... and hopefully ditching the intrusive ad formats that debase Big Media sites ...
70. ad pepper media launches iSense™ - an innovative semantic advertising technology suite, 27 Sep 2007
... ad pepper media launches iSense™ - an innovative semantic advertising technology ... semantic advertising technology suite ad pepper media, the international online ... values through offering restricted ad formats. iSense breaks through this ... Display, enabling any IAB sized display ad to be delivered in true context; ...
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