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51. How Interactive SUPERSTITIAL Ads Generated Sales Leads for Nissan USA, 4 Oct 2000
... another site (although the option to click through was there for those who ... olds. The ad ran at these sites through December 1999 and January 2000 ... campaign. And even though generating click-throughs was not a major aim of ... campaign, Nissan reported a 9% click-through rate for the ad in the ...
52. Prudential Securities Increases Banner Campaign Profitability "By an Order of Magnitude", 24 Jan 2001
... lead generation activities. Midway through 2000, Jim Burke, Prudential ... campaigns were highly successful from a click through basis. However, because ... bound leads from the Web were sorted through by hand (a time-consuming, expensive ... campaign's conversion rates from click through to sale weren't as high ...
53. AuctionBytes Uses Compelling Niche Content to Sell Ads, 19 Sep 2001
... as high as an 8% click through rate and a 1% click through on site banners ...
54. How to Sell More Online Ads and Please Partners: Kelley Blue Book Uses Site Metrics to Raise Profits, 18 Jun 2002
... you get visitors to follow the path through your site that makes you, ... important to make sure visitors are tooling through, not stopping, going back ... softened it a bit, it got a better click through. People felt like clicking ... things we couldn't, such as if people click on white space, if they are scrolling ...
55. ING DIRECT's Banner Secrets & Samples: How to Acquire New Customers from Low-cost Banner Ads, 28 Jul 2003
... banners have a pathetically low click-through rate," says Jurie Pieterse ... than any other campaign they ran. Through testing and re-testing (see ... creative is small if it increases your click-through rate." By developing different ... Look beyond Cost Per Click (CPC). Beyond cost-per-click and the number ...
56. Travelsupermarket adds sponsored links, 29 Sep 2003
... will generate a greater volume of click-through than the flight finder service ... to the performance if the link by click-through. This means that all advertisers ...
57. UK surfers clicking on pop-ups 'by mistake', 12 Jul 2004
... 60 web users, and found that 90% of click-throughs to a pop-up ad for a ... brand in question claimed a 20% click-through rate for the campaign, but ... difficult to navigate to encourage click-throughs. Bunnyfoot claims brands ... wasting money by paying for inaccurate click-throughs, and possibly causing ...
58. Kelkoo comparison shopping comes to UK, 26 Jun 2000
... prices on the internet by searching through Kelkoo's directory of 25,000 ... Users can select the best offer and click through to the given store to make ... merchants who pay for traffic on a click-through basis. The company established ...
59. Pure Entertainment becomes accomplished freeloader, 23 Nov 2000
... listed computer games company, has gone through a dramatic turnaround in the ... games over the internet, primarily through freeloader.com, its network ... exposure and click through rates. It presently claims an average click-through ...
60. Blowing away the CPA myth, 2 Jan 2007
... generated. The success of every click from a search engine can be quantified ... example, a visitor may initially click through to your site from a sponsored ... recognising your brand a day later, click through on one of your banner adverts ... would attribute that sale to the banner click, ignoring the earlier search visit ...
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