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51. UPDATE: DoubleClick lays off media staff, 18 Oct 2001
... the internet arm of its parent group, ad giant PubliGroupe. Less than ... regarding a purchase of Real Media's ad serving technology - a move which ... And days later DoubleClick acquired ad serving software from another of its ... adding to its earlier purchase of ad serving technology Sabela from 24 ...
52. Meltingpoint launches ‘ad-squatting' technology, 12 Feb 2001
... Meltingpoint launches ‘ad-squatting' technology ANALYSIS: Meltingpoint ... Technologies has launched Fotino, an ad-serving technology that will allow ... targeted advertising lies with ISPs, not ad-serving networks: “We believe ISPs ... suit. Predictably perhaps, the ad-serving networks are unconvinced. ...
53. L90 enters troubled ad-serving market, 1 Feb 2001
... L90 enters troubled ad-serving market L90, a developer of technology that ...
54. Engage upgrades AdKnowledge, 30 Jul 2001
... optimisation tool for its AdKnowledge ad measurement software. The new ... AdKnowledge is the only third-party ad serving platform to do this. The ... capability integrated into our third-party ad serving platform enables marketers ...
55. CMGI gives up on AdForce, 13 Jun 2001
... CMGI is thought to have closed its ad serving operation AdForce, following ... contacted, a spokesperson for German ad serving outfit AdTech, one of AdForce ... underperforming operations. It is one of the ad technologies used by European advertising ... used by European advertising network ad pepper, which has clients in the ...
56. Eyeblaster appoints Business Development Director for new ad-serving platform, 16 Jan 2006
... Business Development Director for new ad-serving platform Joel Crawford joins ... is the global leader in rich media ad technology and the provider of the ...
57. Falk eSolutions partners with WebSIdeStory, 8 Apr 2005
... WebSIdeStory Falk to Integrate its Leading Ad Serving and E-mail Solutions With ... eSolutions AG, a leading provider of online ad-serving and e-mail delivery solutions ... analytics, linked right into Falk’s leading ad server – a powerful combination. ... behavioural targeting companies, and ad-serving networks. The partnership ...
58. Is this the Real deal?, 2 Nov 2001
... the Real deal? Tuesday's merger of ad sales firms Real Media and 24/7 is ... through a string of purchases in the ad serving and email marketing fields ... offering that combines network sales, ad serving technology and an extensive ... switched to Real Media's OpenAdvertiser ad management service after Sabela was ...
59. AOL snaps up another ad firm, 8 Nov 2007
... AOL snaps up another ad firm The deal, ( rumoured for some time, is the ... year, including mobile ad firm Third Screen Media; ad serving company AdTech ...
60. Top online advertising acquisitions of 2007, 18 Dec 2007
... deal gave Microsoft ownership of ad technology provider Atlas; interactive ... Solutions’ unit to promote its online ad platforms to publishers and brands ... dominance it gives Google over the online ad market. The deal gives Google ... The deal gives Google a big display ad client base, and some estimate the ...
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