... technology, for targeting content in ad-serving networks. The Manchester ... something that nobody else has." The ad-serving technology market - buffeted ... users - has since been adapted for ad-serving networks. According to ...

... intention to be a major contender in the ad serving technology market by poaching ... be responsible for developing the ad serving business and recruiting clients ... its first major technology client, ad giant Dentsu. DoubleClick has ... decided to focus solely on its technology serving business in the UK having bought ...

... Media is to integrate its ASP-based ad serving technology with 24/7 Media ... technologies - which offer clients a managed ad serving service - will be assessed ... continuing to be available to publishers. Ad management solution Open Advertiser ... over. While Real Media has good core ad management technologies, 24/7 has ...

... following a company restructure by ad giant PubliGroupe, which is to merge ... acquire Real Media's OpenAd Stream ad serving technology - it already operates ... in talks with Real Media, it bought ad serving technology from another of ... boosting its dominant position in the ad serving market. It has also been adding ...

... UPDATE: DoubleClick sells up in Europe Ad sales network AdLINK is to acquire ... year deal to use DoubleClick's DART ad serving technology as well as a global ... sell inventory across each other's ad networks and email marketing solutions ... technology platform for delivering internet ad campaigns, since Accipiter - AdLINK ...

... ( eMarketer, US social networking ad-spending next year is set to grow ... political spend will direct non-political ad –spending to online display markets ... terms of online advertising, ( open ad networks could potentially threaten ... Those interested in OpenAds and the ad serving market more generally should ...

... measurement require the use of a good ad-serving, bid management and analytics ... to see which one integrates their ad-serving, bid management and analytics ...

... Daily Express confirms Adprecision as ad-serving partner Express Newspapers ... with flexibility over ad formats, ad rankings and ad rates. Alasdair ... small advertisers. Unlike network ad-sales, each Publisher has complete ... control of advertising rates, formats, ad rankings and more with a range of ...

... Real, 24/7 confirm merger Interactive ad networks Real Media and 24/7 Media ... of its software arm, which operates ad serving technology Open AdStream. ... buyer for Real Media, but bought up ad serving technology from another rival ... 24/7 Media also operates its own ad serving technology, Connect, which ...

... the internet arm of its parent group, ad giant PubliGroupe. Less than ... regarding a purchase of Real Media's ad serving technology - a move which ... And days later DoubleClick acquired ad serving software from another of its ... adding to its earlier purchase of ad serving technology Sabela from 24 ...