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31. Q&A: Jill McDonald on McDonalds’ digital marketing rethink, 9 Jul 2008
... online. Are they engaging with us? Click through is fine, but where are we ... s a bit of a blunt tool. We have click through rates and that stuff, but ... We might get lots of eyeballs and click throughs but is it engaging enough ... really need to work it back and think through the resource implications. ...
32. Wyevale Gardens Centres cultivates email marketing success with Lyris ListManager, 30 Jul 2008
... ListManager Improvements in Click Through Rate generated through design, testing ... significant developments in both the Click Through Rate (CTR) and sales generated ... recipient, driven by information gathered through a customer welcome programme ... marketers an integrated technology platform through its Lyris HQ product and point ...
33. Executive Summary: Email Marketing Metrics Survey Results - 1,711 Marketers Reveal Data, 21 Aug 2002
... what we learned:    -> Open and click through rate trends Despite widely ... instead of (44%) asking visitors to click through a link to sign up. The ... marketers reported much higher average click through rates to house lists. ...
34. The Ultimate Email Glossary: 178 Common Terms Defined, 29 Jul 2004
... of the whole list. Click-through & click-through tracking: When a ... hotlink is included in an email, a click-through occurs when a recipient clicks ... a recipient clicks on the link. Click-through tracking refers to the data ... to the data collected about each click-through link, such as how many people ...
35. DoubleClick reveals Q3 ad serving trend data: predictable characteristics demonstrate maturity of medium, 26 Nov 2004
... maturity of medium --- Stable Click- and View-through Rates, Rich Media and ... larger-sized units are the new standard; click rates are stable across rich media ... continue to represent twice the rate of click-throughs. The company also released ... continue to reign; taking on the banner * Click rates stable for rich media and ...
36. DoubleClick publish Ad Serving Report, 12 May 2004
... period last year. It added that click-through rates for rich media, defined ... year-on-year. Furthermore, overall click-through rates for the quarter increased ...
37. Ads to be measured by conversions, not click-throughs, 7 Aug 2000
... measured by conversions, not click-throughs Click-through rates will become ... thirds of agencies continue to use click-throughs to measure online advertising ... heavy bias to conversion generated through click-throughs. AdKnowledge predicts ... from ad impressions alone rather than click-throughs and, with this in mind ...
38. Ads to be measured by conversions, not click-throughs, 6 Aug 2000
... measured by conversions, not click-throughs Click-through rates will become ... thirds of agencies continue to use click-throughs to measure online advertising ... heavy bias to conversion generated through click-throughs. AdKnowledge predicts ... from ad impressions alone rather than click-throughs and, with this in mind ...
39. BizTravel.com Email Newsletter Gets Highest Clicks with Humor, 1 May 2001
... their newsletter, readers will click through to read more on the site ... everyone. Smith says, "We got so many click throughs on it that my CEO totally ... cartoon pulled the second highest click through rate of all of that week ... cartoon shot to the number one spot for click throughs. Now Smith supports ...
40. Paul Phillips talks about Content Automation, 28 Feb 2006
... us much about their needs and values through their interactions. For ... right. By targeting content, the click-through engagement rates are typically ... or proposition then the lift in click through rates and purchase rates ... is that the response performance (click-through and purchase performance ...
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