... media owner to run the new, larger ad formats that were introduced by the ... about the effectiveness of current ad models such as banners and pop-ups ... With supply still outstripping demand, ad rates are being hit and prices are ... initiatives. Whether these new larger ad formats promoted by Excite can be ...

... IAB's study found that the new large formats were three to six times more ... message association. This, said ad research specialist Dynamic Logic ... most likely down to the shape of the ad for conveying a written message as ... break through the clutter” of existing ad formats, by giving the eye something ...

... across the globe through the Eyeblaster ad-serving platforms contained video ... accurate? A pop-up (we call it a window ad since it opens a new window in the ... since floating ads cost more than other formats.  Ultimately, it is a combination ... media placement, rich media formats and features and ad-serving technology which ...

... Indoor Media launches Asian ad network Indoor Media says it already has ... in various roles, including selling ad serving technology and representing ... impossible to get in front of online ad agencies. It was a question of size ... sites, all using non IAB compliant ad formats, none were audited and they ...

... SPECIAL REPORT: Online Ad Sales -- What Ads Are Really Being Sold Right ... Numbers 2. Today's Pricing Models 3. Formats That Sell Best 4. Sought-After ... Demographics and Content Topics 5. Wireless Ad Demand Grows 6. Conclusion & Forecast ... latest Internet Ad Revenue Report revealed that online ad sales for the ...

... The deal couldn't have come sooner. Ad revenue at AOL fell by 40 percent ... percent in 2003 as it finished multi-year ad deals, while it has struggled to ... it has struggled to incorporate new ad formats and paid search. According ... publishers will have a problem accepting ad deals from a firm whose parent is ...

... DoubleClick reveals Q3 ad serving trend data: predictable characteristics ... through Rates, Rich Media and Large Ad Sizes Consistently Popular; Frequency ... NASDAQ: DCLK) today released its Q3 Ad Serving Trend Report, which reflects ... has entrenched itself among other ad formats and remains stable as a large ...

... available in PDF, plain text and Word formats. Photographs are available ... interaction. Coull’s technology and ad formats are accepted by well-known ... with existing campaign reporting and ad serving systems. Clients that ...

... solution; ADTECH, an international digital ad serving business; Third Screen Media ... business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate ... interaction. Coull’s technology and ad formats are accepted by well-known ... with existing campaign reporting and ad serving systems. Clients that ...

... Internet ad spend grew in H1 2001 Internet ad spend rose by more than 40 ... Figures also showed that spending on ad formats other than banners had increased ... give a serious boost to the online ad industry that was thought to be at ... main driver for ad revenue online, but alternative media formats - including ...