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21. Search industry needs to adapt, 12 Nov 2007
... forced the need for more sophisticated measurement techniques. Gone are the ... thinking about the customer. As measurement becomes more complex and ... we were able to apply a proxy (soft) measurement against ‘bathrooms’ and ... want. These added complexities of measurement require the use of a good ...
22. New ad measuring guidelines for Ajax, 10 May 2007
... which so many ad buyers depend - one measurement agency was earlier this ... Rich Internet Application Impression Measurement Guidelines (pdf), a draft ... draft document aiming to harmonise measurement processes in light of the ...
23. 12snap offers clients ABCe measurement, 23 Apr 2003
... 12snap offers clients ABCe measurement 12SnapMedia, the mobile media sales ...
24. Monetising and measuring social media - some basic principles, 12 May 2008
... at least a third of your budget on measurement tools. For companies looking ... upcoming (javascript:void(window.open(' )) Measurement Camp aims to change the ...
25. EXPERT: Understanding the Website Analysis Market, 27 Jun 2002
... only possible through proper website measurement. And while organisations ... price tags.*** Implementing web measurement practices should be an iterative ... a sophisticated, commercial website measurement and analysis solution. Unfortunately ... until they have performed some basic measurement activities. ***Tip 2 ...
26. Rapid Adoption of Internet Measurement Services Drives 65% Sequential Quarterly Growth and 373% Annual Growth in Revenue, 27 Oct 99
... Rapid Adoption of Internet Measurement Services Drives 65% Sequential Quarterly ... leading provider of Internet performance measurement, diagnostic and consulting ... awareness program, began increasing measurement capacity and bandwidth ... locations, and began expansion of its measurement infrastructure towards ...
27. Email Census highlights lack of ROI measurement, 8 Feb 2007
... Email Census highlights lack of ROI measurement The findings, based on ... clear that there is an alarming lack of measurement and understanding of return ...
28. Nielsen buys mobile monitoring firm, 28 Jun 2007
... in North America and Europe with its measurement services, including figures ... latest in a flurry of expansive moves by measurement firms recently, including ...
29. Nielsen//NetRatings first to integrate consumer panel and site centric measurements for internet audience data, 9 Sep 2005
... integrate consumer panel and site centric measurements for internet audience data ... Integration for Internet audience data and measurement, drawn from a melding of ... consumer panel data and site centric measurement technology. This research ... integrated solution as part of its leading measurement solutions to publishers ...
30. Hyperion Acquires Sapling Corporation, 25 May 99
... Activity-Based Management and Performance Measurement Analytic Applications Brings ... activity based management and performance measurement domain expertise, and a ... activity based management and performance measurement, and Hyperion's leadership ... activity based management and performance measurement analytic applications." ...
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