... IAB sets targets in new ad spend drive The UK's Interactive Advertising ... UK's Interactive Advertising Bureau (IAB) is to launch a major new strategy ... marketing initiatives are launched. The IAB's founding spokesman Danny Meadows ... brand's sales efforts - have joined the IAB's 'Leadership Council' of 15 companies ...

... advertising industry's official body, the IAB UK, appears to be hitting its busiest ... Driving the creation of a European level IAB body which will coordinate the efforts ... integrated marketing campaign, the IAB is determined to prove its doubters ... even represented in a pan-European IAB debate at AdTech in October, things ...

... IAB's new research initiative misses the point The IAB, headed up by Guy ... research initiative misses the point The IAB, headed up by Guy Phillipson, has ... So here’s the dilemma. How does the IAB convince more advertisers to increase ... Yet this latest initiative from the IAB strikes me as being from the BARB ...

... IAB Europe adopt industry standard metrics for measuring electronic media ... Strategy Council that governs IAB Europe has agreed that IAB’s across Europe will ... standard metrics that will be adopted by IAB Europe are already in place in the ... of ABC ELECTRONIC and the national IAB. They have already been adopted ...

... WEEKLY COMMENT: IAB and IPA must set the standard For the existing measurement ... Practitioners in Advertising) and the IAB (Internet Advertising Bureau) in ... thrived. Now, they face elimination. The IAB told us that it would consider these ... for internet advertising. When the IAB last hit the headlines, it was to ...

... IAB joins IPA to develop measurement standard The two industry bodies ... to gain industry-wide support. The IAB on the other hand has until now ... measurement as "a key strategic priority". IAB CEO Danny Meadows-Klue said: "It ... systems even further." 19 May 2003: IAB research shows online advertising ...

... Universal Ad Package, proposed by the IAB last December, includes a wide-length ... display 15-second animations. The IAB said the four formats, which are ... where they are published on the web. IAB claims that advertisers can expect ... supports the four ads. Buyers can identify IAB member UAP compliant sites by the ...

... IAB sets sights on radio target The group has set a new target of doubling ... previous target, 12 months early. The IAB initially set the goal of reaching ... half that of radio, at 3.7%. The IAB now hopes to draw more ad spend ... help further accelerate growth, the IAB is planning to take on two more ...

... IAB hails online advertising despite gloom The Interactive Advertising ... recorded by online media owners. The IAB said that, although market growth ... factors within the online sector". The IAB claimed that growth was largely ... and Asian markets during 2001. The IAB thinks that, "although this is changing ...

... IAB guidelines elicit mixed reaction New guidelines on internet banner ... by the Internet Advertising Bureau (IAB), have met with a mixed response ... the industry. According to the IAB the voluntary guidelines, which ... Phase2Media and vice-chairman of the IAB, countered: "We quite clearly recognise ...