... Engage offers European b2b ad network Engage, the interactive marketing ... launching what it claims is Europe's first b2b online advertising network. ... specific audiences by targeting them over b2b websites and by email. It also gives ... reach specific audiences within the b2b market. Advertisers, which have ...

... B2b trading faces some harsh growing pains Buzz expression for the internet ... space this year thus far has got to be b2b, or business-to-business. It seems ... setting up online, whether it be called a b2b portal, trading exchange or e-marketplace ... impressive. Forrester has predicted that b2b trade will be worth £805bn by 2003 ...

... Online b2b ventures come to the rescue of mature sectors With mainstream ... existing industries. ICG: the CMGI of b2b? It is no coincidence that most ... acquiring interests in and building b2b internet companies. It was founded ... traditional sectors is done and, as such, b2b represents the greatest market opportunity ...

... Lakey on Best (and Worst) Practices in B2B Online Marketing A few weeks ago ... common mistakes do you see being made by B2B marketers online? Lakey: It ... have you learned about what makes a B2B banner clickable from a creative ... improve "banner clickability" to a B2B audience is to follow the fundamentals ...

... launches fast-start service for UK B2B e-Commerce ventures enableNet ... scalability of transaction volumes in B2B e-Commerce London (21st August ... provider of business-to-business (B2B) integration solutions, today announced ... and at large corporations conducting B2B e-Commerce. The externally managed ...

... NetReality Questions Whether Name-Brand B2B Email Newsletters Are Worth Higher ... Waugh has tested a wide variety of B2B online marketing tactics, including ... name brand newsletters published by B2B magazines such as Information Week ... Perhaps the answer lies in the message B2B marketers are trying to get out ...

... B2B and B2C email marketing: survey shows different uses, same challenges ... marketing agency Adestra highlights that B2B and B2C marketers recognise that ... existing email marketing efforts. Both B2B and B2C participants wanted to learn ... within their email marketing. Both B2B and B2C companies participated including ...

... Marketing Response Rates by Switching to a B2B Specialty List Broker CHALLENGE ... on lists for much smaller, niche, B2B campaigns. So, Graves switched ... big, famous, mainly B2C broker to a B2B specialist broker. Instead of ... lists he'd been renting before, the B2B broker dug a little harder and came ...

... European b2b sector set for huge growth The European b2b internet commerce ... that play a less dominating role in b2b e-commerce are expected to catch ... Arnbjerg, IDC's lead analyst in European B2B and eMarketplace research, said ... distinguished between three types of b2b transaction - eDistribution or seller ...

... iPlanet unveils b2b platform to make markets online The Sun-Netscape Alliance ... suppliers aiming to capture a share of the b2b market. The company says its ... it will integrate with all existing b2b platforms, as well as customer-facing ... However, interoperability is an issue the b2b market is increasingly addressing ...