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11. City & Guilds Measures Direct and Digital Marketing Activity With Web Metrics, 9 Oct 2003
... and Digital Marketing Activity With Web Metrics City & Guilds Appoints WebtraffIQ ... Guilds Appoints WebtraffIQ as its web analytics agency for Time to Learn ... qualifications, is to appoint WebtraffIQ as its web analytics agency. WebtraffIQ ... City & Guilds explains: "We require a web analytics product and service which ...
12. RedEye ‘definitive report’ into ip and cookie tracking is updated, 9 Jul 2007
... experts such as Jim Sterne, head of the Web Analytics Association, are still ... such as behavioural targeting and Web 2.0 user generated content, on the ... guidance on how to make best use of the metrics that are already available. ... information, comparing IP and Cookie-based web metrics to a known set of results ...
13. Amazon kills Statsaholic, but does Jeff know?, 26 Mar 2007
... None of this is in the spirit of web services, and it doesn’t tally with ... Bezos. Amazon Web Services is used by more than 200,000 web developers ... without competition in the comparative web metrics space, and if they bully around ...
14. Which Converts Better: Slick vs. Boring eRetail Site Design, 22 Jan 2004
... smart. Luckily he watched his Web metrics like crazy. His average sales ... story: don't assume your competitor's Web site is better designed than yours ... it looks prettier. And watch your metrics like a hawk. By the way, ...
15. Web analytics “failing to drive business decision-making”, 16 May 2008
... Web analytics “failing to drive business decision-making” London, 16 May ... adopt a coherent strategy which ties in web analytics data with business objectives ... are also under-investing in internal web analytics staff, according to the ... company respondents (25%) say that their web analytics “definitely” provide actionable ...
16. 2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005, 4 Nov 2004
... 2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats ... MarketingSherpa's Third Annual Email Marketing Metrics Survey is how exceptionally ... reports.) Tracking these basic metrics by recipients' ISP is one of ... respondents said they tracked response metrics by ISP. So, despite all ...
17. Interview with Craig Newmark, founder of Craigslist, 13 Jul 2005
... Craigslist Craig Newmark is a senior Web-oriented software engineer, with ... you pulling in? Can you reveal any web metrics? Right now we're generating ...
18. Interview with Jim Sterne, Target Marketing, 23 Feb 2005
... marketing on measuring the value of a Web site as a medium for creating and ... most recent, "Web Metrics; Proven Methods for Measuring Web Site Success ... and is a Founding Director of the Web Analytics Association (###link# ... marketing industry: where do you start with web analytics? What are the fundamentals ...
19. How Ebates Converts 20-40% of Its First-time Visitors into Email Sign-ups, 26 Feb 2004
... Roberts, Pop-ups are one of the Web's most hated ad formats, but they ... pops. (Note: you can't rely on your Web metrics to show how many pops were ... Visitors also can sign up on any Web page, but the pops deliver the best ... initiated" window. (Fastclick is a Web-based ad network offering only pop ...
20. Six Tactics NYTimes.com Used to Convince Media Buyers to Test a New Online Ad Unit, 22 Feb 2002
... frustration, standard Web metrics are not easily compared to offline metrics, so ... apples comparison, and only when the Web could deliver comparable feedback ... IAB advertising formats, nor of the metrics used online. ?When you say ... Easiest Way to Get Internet Data + Metrics (Cheap) ~~~~~~~~~~~~~~~~~~ ...
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