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11. How Match.com Gains Nearly 50,000 New Paid Subscribers per Month, 8 Mar 2004
... invest significant work in improving the usability of pages further down the ... groups, site metrics reports, and usability lab data to design each page to ...
12. Continental Improves Online Sales 90% by Launching a Best-Customer-Pleasing Site Redesign, 25 Aug 2003
... what they wanted in terms of site usability and features. But what ... research, Continental conducted a usability lab study to see what their frequent ... they came in to review the site at usability labs set up in one of Continental ... conducting one lab in one part of the country.) The usability team developed ...
13. eTail 2003 Show Wrap-Up Report: Metrics, Search Marketing & Targeted Email Raise Sales 27%, 25 Feb 2003
... customer experience -- your Web site's usability, the excellence of your ... total delivered price."    -> Usability = profits "Customer-focused ... in the room right next to the usability lab," he said. "They design ... the numbers. You need to do customer usability studies to find out how ...
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