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11. 5 Ways to Make Your Landing Pages Get Higher Conversions -- Stop Wasting Clicks, 2 Aug 2004
... 5 Ways to Make Your Landing Pages Get Higher Conversions -- Stop Wasting ... click to crafting what the campaign landing page (or microsite) clickers ... money is spent creating the ad, and the landing page is an afterthought -- if ... creative process at all. If your landing page is disorganized and not ...
12. Personalize Landing Pages (Easily) for Higher Conversions, 3 May 2004
... Personalize Landing Pages (Easily) for Higher Conversions By Managing ... in the wording of headline on your landing page.   This can be automated ... see a little note at the top of their landing page that references where they ... send visitors to highly personalized pages. For example, a division of Hewlett ...
13. PPC hyperinflation reported on Google Adwords, 13 Jul 2006
... that Google is starting to look at landing pages to evaluate ads. With Google ... factor: the landing page. Smart marketers know all about landing pages – they ... business goal. Google knows all about landing pages too. It knows that advertisers ... ignore best practice and link to generic pages, such as the homepage, are less ...
14. A 10-point checklist for landing page design, 14 Jul 2006
... A 10-point checklist for landing page design Firstly, let's remind ourselves ... formula to determine the quality of a landing page or website. On a case-by ... Keep in mind, the most relevant landing pages will include a substantial ... There are potentially millions of landing pages, so surely Google isn't doing ...
15. Organic search engine marketing skills clinch major PPC win for Vertical Leap, 30 Apr 2007
... development, Google recently added landing pages to its Quality Score, or its ... keyword bid rate. Landing pages are specially built web pages that become ... visitor to a general home page, landing pages should answer and guide those ... Leap, says that Google scoring landing pages puts an entirely different ...
16. Landing Page Redesign Helps Search Marketing Campaign Convert 139% More Consumers into Sales Leads, 30 Mar 2004
... Landing Page Redesign Helps Search Marketing Campaign Convert 139% More ... didn't have any online campaign landing pages per se, but Reichman didn ... phone sales operation and tweaking his landing page to maximize results. ... critical part of the site -- the campaign landing page. They conducted tests in ...
17. Why Didn't You Buy? Survey Helps Search Marketing Clicks, Trials & Conversions Soar, 9 Sep 2003
... and set up about 10 different landing pages based on best practices in ... things." In the past, Impact Engine's landing page copy was a classic mix ... information in his search ad or in his landing page was extraneous and almost ... Change #2. Expanding from 10 to 100+ landing pages Although Greer avoided ...
18. Why is Google Adwords ignoring our landing pages?, 29 Nov 2006
... is Google Adwords ignoring our landing pages? The problem E-consultancy ... Instead of seeing the appropriate landing page, people are unceremoniously ... section – they take you to our chosen landing pages. So we reckoned upon everything ... costly exercise to check all of your landing pages. Exactly how big a problem ...
19. HP Tests Personalized Web Landing Pages for Email and Direct Mail Campaigns -- Data & Samples, 30 Sep 2003
... HP Tests Personalized Web Landing Pages for Email and Direct Mail Campaigns ... Step #2: Clicks reach a personalized landing page You guessed it -- when ... address, they wound up on a personalized landing page. Again, the creative ... smaller than 12 pixels. Plus, the landing page did not require scrolling ...
20. UK retailers failing to follow email best practice, 12 Mar 2008
... details to us." Landing pages Ideally, ( email landing pages should not ...
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