... Weapon7 to create Nissan interactive Campaign Following a 3-way pitch ... develop a participation-based interactive TV campaign. Appointed this month ... value in developing participation based TV campaigns,” continues Al-Jeboury ... projects to continually reposition interactive TV. Both MG OMD and Nissan are ...

... interactive TV vision comes into focus An interactive TV service based on Microsoft ... a 6 month trial. It is operated by TV Cabo, Portugal's largest cable network ... signed a deal to integrate Microsoft TV Advanced technology. However, in ... Microsoft's .NET strategy, Microsoft TV's technology supports XML, Java and ...

... as its preferred supplier for interactive TV advertising projects. Saatchi ... Saatchi, which expects to use interactive TV with increasing frequency for ... According to Carlo Rombola, interactive TV strategist at Saatchi, the ... strategies. Saatchis has also developed an interactive ad for Toyota that ran in ...

... Interactive TV to benefit from internet growth By 2003, 40% of European ... will access the internet through interactive TV. The report, by Datamonitor ... consumers online for longer. Interactive TV is likely to benefit from a ... high installed base - there are 120m TV households in Europe - 97% of the ...

... Chyron get interactive Microsoft and Chyron, the interactive TV technology ... (SOAP) to organise traditional and interactive data passing through their ... software can organise thousands of “interactive triggers” simultaneously ... website applications manage hyperlinks. Interactive broadcasts will be made ...

... association A new industry body for the interactive TV advertising industry is being ... industry is being set up by the digital TV production company, Static 2358. ... Static 2358. The new body, the Interactive TV Advertising Association (ITVAA ... Commission, which regulates commercial TV, on a quarterly basis. The digital ...

... Celeb Big Brother task Interactive TV specialist Two Way TV has inked a deal ... total. Channel 4 head of interactive TV Peter Good said: "Voting is ... Way TV join forces for interactive TV projects 16 April 2002: Two Way TV ...

... Interactive TV ad 'first' airs tonight BSkyB will air Britain's first interactive ... tonight BSkyB will air Britain's first interactive television commercial tonight ... Mather to trial the advert on its interactive TV service, Open. The ad will ... leaflets on screen by clicking on an interactive icon. Open, which offers ...

... 750,000 email users Open, the interactive TV service, claims it is now one ... Last month, Open ran its first interactive TV advertising campaign for Unilver ... sauce. ONdigital, Carlton's interactive TV service, launched its email ...

... forces for interactive TV projects Interactive TV specialists Red Fig and ... technology enables viewers to interact with TV content via mobile phones, the web ... television itself. Meanwhile, Two Way TV has already licensed its exclusive ... Red Fig has worked on a series of interactive projects for Granada, BBC ...