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131. Is web advertising becoming more ‘TV-like'?, 31 Mar 2000
... array of other tools - including pop-ups, micro-sites and the much-maligned ...
132. Will Sessions make a good impression?, 11 Jan 2002
... clutter of banners, buttons, pop-ups, interstitials and pop-unders, while users ...
133. A pot of gold and a pinch of salt, 12 Apr 2001
... and 3% for “other”, which includes pop-ups and interstitials. These ...
134. How FT.com Kept Ad Sales Strong in 2002, 18 Dec 2002
... actively reducing the use of pop-ups and pop- under formats..."our commitment ... new ways of doing things." Those pop-up campaigns still run are carefully ... thing." Recent examples included a pop-up campaign to help launch a new ...
135. How to Persuade People to Join Your Email List: 7 Copywriting Samples You Should Steal Ideas From, 28 May 2003
... Mickiewicz could count on his site's pop-up subscription offer to turn ... despite tweaking and testing, his pop-ups perform at a 2.5-2.8% rate. ... generating just over 5% visitor sign-ups. Then he tested longer, benefit ... so critical to improving your sign-ups, why do the vast majority of places ...
136. Best Practices: How Amazon Developed a Flash Demo to Help Confused Shoppers, 2 Feb 2004
... that they'd be more effective than a pop-up animated demo with audio - the ... they settled on. Scheibach says a pop-up demo is, "really easy, short ... something is going to pop-up, because this is a pop-up demo and customers ... and customers do have aversions to pop-ups. It's subtle." Given this noted ...
137. Kodak's Award-winning Online Launch Campaign (Great Creative on a Tight Budget), 15 Mar 2004
... standard banners, skyscrapers, and pop-ups, and ran them on sites geared ... The campaign took place just as pop-up blocker was really coming into ... clicked on it would the interstitial pop up.     o Load sequentially ... top-layer technology, creating a pop-up that sat over the entire site ...
138. Update: The State of the Free Email Industry - Action Points for Marketers, 12 Aug 2004
... spam and virus filtering, removal of pop-ups and graphical ads on web-based ...
139. 5 Ways NASCAR.COM Keeps Paid Member Churn Rate at Just 15% Despite Doubling Prices, 13 Apr 2004
... subscriptions around the holidays - Having pop-ups with low-price offers appear when ... 15% churn and the majority of sign-ups are annual." He's almost embarrassed ...
140. New Online Ad Study Data: Clicks and Conversions Plummet After Five Impressions, 11 May 2004
... and they do a really good job on pop-ups, but they're not really incentivized ...
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