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131. The Onion - How the Web's Most Beloved Humor Site Stays Profitable, 23 Oct 2002
... Would online ads be enough to keep them alive, even if the online ad ... Cranmer. There wasn't a budget for online marketing, and the printed paper ...  (Typo ours.) At first, selling ads profitably was pretty easy. As ... Sales Instead of selling online versus print ads, Cranmer divides territories ...
132. CASE STUDY: Why Orbitz "Never" Rents Travel Email Lists, 31 Jan 2002
... to:       1. Generate substantial online sales in a field dominated ... Orbits'." So he made sure all radio ads end with the phrase, "That's Orbitz ... media -- TV, print, radio, Internet ads, and paid search engine listings ... between offline and online media. However he says, "Online accounts for ...
133. eDiets Profitably Sells Millions of $65 Diet Counseling Subscriptions Online, 17 Aug 2001
... of $65 Diet Counseling Subscriptions Online CHALLENGE: eDiets was never ... incidentally, popped the interface up online as a Web site to test user interface ... their real world plans and went 100% online. Immediately after having "the ... by two factors. He'd never done an online campaign before, and indeed had ...
134. Online media planning - the Caroline McGuckian interview, 25 Oct 2005
... Online media planning - the Caroline McGuckian interview Caroline McGuckian ... at, in terms of overall adoption of online as a channel for customer acquisition ... am somewhat disheartened by today’s online channel.  When I speak to ... commerce department are responsible for online advertising not me!"; clarity ...
135. How to Turn Your White Paper Promo Into a One-two Punch to Generate Better Leads, 2 Jun 2004
... hidden ROIs of VoIP."    o Text-link ads reading, "Ready for VoIP? Take ... many Case Studies.) The text-link ads and banners worked fairly well, ... fairly generic term - VoIP - for search ads and too many clickers just weren ... search ads, PR, email, trade shows, magazine ads, online ads, telemarketing ...
136. How GoToMyPC Tested Landing Pages to Raise Conversion Rates by 400% (Useful Creative Samples), 25 Aug 2004
... de Albergaria, VP Marketing Citrix Online, on marketing GoToMyPC, the company ... in the beginning." GoToMyPC's online ads originally routed anyone who ... Because the winning headline from ads was "Access and Control Your Computer ... Email -> Telemarketing -> Print ads -> Webinars & white papers -> ...
137. Top 5 Email Sponsorship Ad Mistakes: Which Do You Make?, 12 Nov 2003
... Which Do You Make? According to online media directors from a half-dozen ... we interviewed recently, newsletter ads are the buy-du- jour. Why ... email beyond your house list, placing ads in newsletters are where it?s at ... newsletters than it is for other online ads. And, agencies are not always ...
138. Go RVing Integrated Online/Offline Ads Rank in Top 10% of All Campaigns Measured for Effectiveness, 10 Jun 2003
... Go RVing Integrated Online/Offline Ads Rank in Top 10% of All Campaigns ... on traditional print, radio and TV ads. And, in more of a by-the-way ... the team dabbled a bit in online ads. The ads worked well enough that ... throttle and triple the amount of online ad spend to 10% of the total ...
139. DoubleClick signs 86 new online ad management clients and announces 43 renewals in first half of the year, 20 Aug 2004
... DoubleClick signs 86 new online ad management clients and announces 43 ... using products within the company’s online ad management division. Twenty ... The company also announced 43 new online ad management renewals in the ... efficiently manage, serve and report on online ads, including rich media. New ...
140. AGENCY.COM LAUNCHES NEW SITE FOR DULUX WITH SUPPORTING ONLINE ADVERTISING CAMPAIGN, 28 Oct 2004
... NEW SITE FOR DULUX WITH SUPPORTING ONLINE ADVERTISING CAMPAIGN LONDON ... interactive tools, with a supporting online advertising campaign. Breaking ... colour ideas and save them into an online scrapbook to experiment with ... would make Dulux.co.uk the first choice online destination for colour scheming ...
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