... companies are wholly inconsistent in providing integrated information across ... Miscommunication Index, carried out by Rainier PR, the technology marketing communications ... 50 FTSE 100 firms examined failed to provide simple information consistently ... results have worsened since previous research by Rainier PR: while less than half ...

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... needs to communicate its business proposition effectively before focusing ... industry has woken up to the fact that PR has a major role to play - even a ... spots. If companies fail to deliver on promises, should advertising be the ... marketing altogether and looking to PR to deliver the whole shabang. So ...

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