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121. How Primavera Turned Boring Brand Ads to Must-Respond Lead Gen Campaigns, 26 May 2004
... How Primavera Turned Boring Brand Ads to Must-Respond Lead Gen Campaigns ... world. Conquer it." Although the ads featured phone numbers and a Web ... client photos and testimonials on space ads, along with offers for the complete ... client story. Primavera's new space ads featuring client testimonials are ...
122. M&A Special Part II: Tips for Eavaluating a Subscription Site's Potential, 24 May 2004
... traditional publication's potential for online growth (story at . Now we're ... postal mail, co-registration, online ads, ads in third party email newsletters ... department is handling have not reached online yet. --> Staffing Many ... from the double hit of recession plus online marketing frenzies. So, you ...
123. Beyond Brand Marketing -- How Nextel Collects Invaluable Data from Sports Advergame Players, 4 Aug 2003
... Advergame Players Advergames - online ads built as interactive games ... supports its advergames with significant online and offline promotion. And ... players. (Consider the impact of TV ads featuring the same creative themes ... for users (not to mention the many online games that aren't advertising ...
124. Streamed TV Commercial Helps Site Sales Conversions Rise Above 30%, 13 Oct 2003
... infomercial to seek out the product online but then when they saw the wealth ... didn't feel secure about ordering online. (Link to samples below of the ... traffic from search engines, then online ads on general portals such as Yahoo ... streamed TV commercial in email and online: IdeaVillage (the Company ...
125. AD:TECH June 2003 Show Wrap-Up Report: Search Marketing Rules Online Advertising Forecasts, 23 Jun 2003
... Wrap-Up Report: Search Marketing Rules Online Advertising Forecasts ?I haven ... wanted to see what?s new. I thought online advertising was almost dead ... have jobs too." When thousands of online ad people converge in one place ... guessed little tiny PPC text-ads would be part of online advertising's salvation ...
126. 5 Ad Sales Hiring Mistakes - How to Avoid Hiring the Wrong Person, 20 Feb 2003
... definitely been a strong upsurge in online ad sales job openings in past ... we're aware of at least two dozen online publishers who are hiring.   ... If you are basing market activity on ads you see in     competitors' sites ... how much data do you have on which ads     are CPA, CPC or CPM? Do ...
127. Johnson & Johnson Tests Moving TV Ads Online, 6 Jan 2004
... Johnson & Johnson Tests Moving TV Ads Online By Contributing Editor Anna ... Johnson had developed a series of print ads and TV commercials around the simple ... began to wonder if it might work well online, where users are so distracted ... leveraged any corporate advertising online," says Rankin. "We had to admit ...
128. Online Ad Sales: How to Win More Insertion Orders in 2004, 19 Jan 2004
... Online Ad Sales: How to Win More Insertion Orders in 2004 According to ... budgeted to increase spending in online ads, especially if behavior targeting ... frustrated with each other. We asked online media buying maven Seana Mulcahy ... mentioned in the trades, most of which have online databases of back stories. ...
129. Electronic Arts’ (EA) latest online campaign allows players to create their own gaming soundtrack, 5 Oct 2005
... Electronic Arts’ (EA) latest online campaign allows players to create their ... European viral game and animated online ads to promote Burnout Revenge ... This week, Bloc Media launches a new online marketing campaign for Electronic ... a viral game, supported by animated online ad units, allows users to mix ...
130. Accipiter’s AdMarket Goes Global with Debut of European Solution, 26 Sep 2006
... 2006 – Accipiter Solutions, Inc., an online advertising technology innovator ... publishers full editorial control of which ads are accepted on their sites. Lack ... publishers face when utilising text ads from third-party ad networks. As ... solutions to effectively manage their online advertising revenue. Accipiter ...
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