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111. Speed-Trap abolishes tagging and provides marketers with 360-degree online customer visibility, 3 Sep 2008
... Speed-Trap's style of session-based tracking. It is not only a time-consuming ... through server logs. Session-based tracking really is the only reliable ...
112. Epsilon research suggests open rates obsolete as an email success measure, 28 Aug 2008
... suppressed, and when that happens, the tracking pixel won’t work unless the ... emails as before, but the traditional tracking mechanism is no longer accurate ...
113. WebtraffIQ incorporate usability testing and study into website redesign, 4 Sep 2002
... web traffic analysis and email form tracking. WebtraffIQ the web ... tagging, web traffic analysis and form tracking, it was found that customers ... results and statistics. Concurrently by tracking online usability patterns it ... WebtraffIQ is an advanced real-time visitor tracking and post-click analysis solution ...
114. RICS Appoint WebtraffIQ As Their Web Analytics Provider For Its 120 Websites [The Royal Institution of Chartered Surveyors], 10 Sep 2002
... web analytics and reporting and email tracking to gauge website usability ... web measurement reporting and email tracking, to gauge their website usability ... email campaigns to members as well as tracking partner click throughs. ... WebtraffIQ is an advanced real-time visitor tracking and post-click analysis solution ...
115. Qualcomm Signs Agreement with Eutelsat To Provide Mobile Communications Solutions for European Transportation Market, 23 Nov 2001
... satellite-based mobile communications and tracking system that provides real-time ... way mobile communications, satellite tracking and fleet management software ... satellite-based communications and tracking." Notes to editor Eutelsat ... communications and tracking system, along with trailer tracking and other ...
116. Should marketers use multiple affiliate networks?, 11 Jul 2008
... how does it work technically — from a tracking, reporting and optimization ... with a merchant. The technology, the tracking, doesn't really matter to them ...
117. Q&A: Dr Dave Chaffey on Managing Digital Channels, 22 Jul 2008
... companies are getting on top of unified tracking of online customer acquisition ... other channels (for example,through tracking web-specific phone numbers ...
118. The Ultimate Email Glossary: 178 Common Terms Defined, 29 Jul 2004
... Click-through & click-through tracking: When a hotlink is included ... recipient clicks on the link. Click-through tracking refers to the data collected ... user. Some email broadcast vendors or tracking programs define CTR differently ... go through and why not. Delivery tracking: The process of measuring delivery ...
119. Ad industry needs a "rocket", 5 Sep 2001
... buying or what they are supposed to be tracking. That is one of the conclusions ... confusion still surrounds the planning and tracking of campaigns that many “agencies ... industry wide metrics for measurement and tracking would help advertisers understand ...
120. The 3 Cs: Communication, co-operation and...confusion?, 7 Sep 2001
... almost “useless” due to its lack of tracking work usage and the small size ... understanding what they are buying or tracking. Lateral's Bains estimates ... campaign results because they are actually tracking the wrong thing, due to their ...
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