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111. Ad sales house: consolidate or bust, 19 Jul 2000
... specialist sports and leisure internet advertising company, joined forces with ... pressure to expand its regional service: “Advertising planning is becoming more ... problem if they want a particular type of advertising or high rates. There are ... as well as more effective uses of advertising, such as the use of rich ...
112. Supermarket adverts found to be most understanding of consumers needs, 14 Jul 2008
... advertisers are doing a good job of advertising and don’t need to listen ... by offering samples and personalised advertising campaigns tailoring to individuals ... into emerging sentiments towards brand advertising. Gareth Lambe, MD of ... dynamic sector of the advertising industry (online advertising) and offers ...
113. Eurogamer hands non-gaming advertising brief to w00t!media, 26 Jun 2008
... Eurogamer hands non-gaming advertising brief to w00t!media Europe’s leading ... w00t!media, the independent online advertising sales and creative house ... users per month. The site’s non-gaming advertising sales were previously handled ... happy to have w00t!media boosting our advertising sales effort,” said Rupert ...
114. Google adds 'click-to-buy' links to YouTube, 9 Oct 2008
... their content on YouTube beyond the advertising we serve against their videos ... to YouTube as brand advertising is. Selling brand advertising has been ... conditions, over-reliance on brand advertising ( is a risky proposition ...
115. Google puts Yahoo deal on hold, 7 Oct 2008
... the 400-pound gorilla in the search advertising market and its brand has ... has become synonymous with "online advertising." Some, ( including advertisers ... Google's dominant position in the online advertising market has it on the radar ... wise) in markets outside of search advertising. In other words, from ...
116. Online Video Advertising: is it worth it?, 23 Jan 2008
... Online Video Advertising: is it worth it? BurstMedia's research provides ... become adept at mentally "blocking out" advertising. If this is indeed the case ... for the miracle replacement to other advertising mediums, such as television ...
117. Five areas where opportunity lies in 2008, 30 Jan 2008
... demographic groups. For some brands, advertising on niche properties makes ... that the biggest threat to internet advertising is the ( publishers themselves ... reason? Most are focused on selling advertising - far fewer are focused ... than the sum of its parts. 4. Non-advertising-based revenue streams ...
118. EDF Energy's Rob Merrington on advertising, 8 Apr 2008
... EDF Energy's Rob Merrington on advertising -------------------------- ... role digital is playing in your brand advertising strategy? The share of ... sponsorship, but we are doing spot advertising now and we’ve just done ... around sustainability, we would like our advertising to direct customers to a ...
119. Can offline marketing and advertising help you save money in digital marketing?, 15 Mar 2008
... Can offline marketing and advertising help you save money in digital marketing ... the result of offline marketing or advertising that the company is doing ... than £100k in offline marketing and advertising to drive a 10% improvement ...
120. Online advertising to reach new heights, 22 Oct 2003
... Online advertising to reach new heights Advertisers in Western Europe ... spend more than EU1.25bn on online advertising by 2007, according to a ... The report also predicts that online advertising in the top six Western European ...
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