... 500 Qualified Sales Leads (and Priceless Press Coverage) CHALLENGE: This ... company, wanted to get more clients, prove their interactive ads really ... serious buzz from the almost buzzed-out press corp covering the i-ad industry ... CAMPAIGN: e-tractions, together with their PR firm Sterling Hager, decided to ...

... Consumer attitudes to online PR Highlights from the survey: - 51% of ...

... PR firm adopts 'social media press release' So what is it? Unlike normal ... audio is used, and journalists are also provided with a range of images. ... addition, a range of related links are provided with the release - these include ... sites such as Digg and Reddit.. All in all, pretty useful... Blog ...

... Netscape cracked, presumably by Digg fan Digg’s Kevin Rose suggests that ... this is nothing more than a “clever PR stunt” and expects it to “do more ... Jason has pedigree in the area of PR. He instigated a long-running feud ... are apparently on good terms, but the PR value of their public bickering has ...

... How e-Steel Used Pre-Launch Marketing and PR Tactics to Get Their ?Feet ... s Senior Director of Marketing and PR explains, ?In B2B, you need a feet ... feet-on-the-street start mode prior to brand presence on the Internet. That ... and all your industry contacts.? PRE-LAUNCH CAMPAIGNS: Speaking engagements ...

... Clever PR Tactics eMarketer Uses to Sell High Priced Reports to Internet ... pay you a bunch of money for your products is a tough one. Jennifer Marino ... among some fairly pricey peers. Alfstad hired a freelance PR person (who ... our internal list, about 500 are premium contacts. We sent out lots ...

... Omnicom adds to investments in European PR firms with a strategic alliance ... equity investment in leading Spanish PR firm, Comunicacion Empresarial, further ... Under the agreement, the technology PR unit of Comunicacion Empresarial ... further developing Brodeur's technology PR business in Spain and Portugal. ...

... LEADING HI-TECH PR PRACTITIONER JOINS OBJECT MARKETING ...appointment ... means expansion to offer strategic PR consultancy... Brodeur Worldwide ... company's offering to encompass strategic PR counsel. Smith is one of the ... is one of the UK's leading hi-tech PR practitioners with a career spanning ...

... companies are wholly inconsistent in providing integrated information across ... Miscommunication Index, carried out by Rainier PR, the technology marketing communications ... 50 FTSE 100 firms examined failed to provide simple information consistently ... results have worsened since previous research by Rainier PR: while less than half ...

... official website ( , supported by online PR and social network marketing. ... content relating to the novel. The PR element of the campaign will see ... copies of the book for review and a profile page for the book on MySpace ... the social networking pages, online PR placements and blog reviews, and ...