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91. SEM - the benefits of copy optimisation, 18 May 2007
... same way as a multi-coloured press ad or billboard can. This is not ... allowed rotation of more than one text ad against the same keyword (the imminent ... have proven that better performing ad copy on one engine can be poorer ... requisite is to track each text ad to conversion/s. An ad server or Adwords’ conversion ...
92. Interview: Mike Walrath, CEO of Right Media, 30 May 2007
... enables advertisers, publishers and ad networks to connect with each other ... other on a common platform and trade ad impressions in real time. They gain ... is that we provide ad management functionality – the ad serving, the trafficing ... s a lot of discussion about whether ad networks will be disintermediated ...
93. Right Media makes a new international appointment, 25 Jun 2008
... means to manage an ad business holistically—from full ad serving and auto ...
94. Google confirms FeedBurner buy, 4 Jun 2007
... the web giant, including those of ad serving company ( Doubleclick, community ...
95. OpenAds nets $5m in VC funding, 14 Jun 2007
... Originally founded by London-based ad network ( Unanimis, but now a stand ... ( OpenAds provides a lower-cost ad serving solution for publishers, allowing ... allowing them gain more value from ad sales. Some see it becoming a rival ... AdECN and Doubleclick’s upcoming online ad marketplace. It says it has 25 ...
96. Just how much of the customer journey will Google own?, 15 Mar 2008
... attention might be driven by an online ad or an article perhaps, interest would ... a Doubleclick - aka Google - served ad)... You do a search to find out ... Checkout icon on the Serenata Flowers paid ad - more of that later). This is ... recently announced free ad serving platform, Google 'Ad Manager') - You ...
97. Cross-Media Metrics: How Radio Ads Affect Site & Search Marketing Results - Data from esurance, 21 Apr 2003
... site, and to a lesser degree through ad- serving tools like Atlas,? says Kornweibel ... says.    -> Tracking local radio ad results online: Kornweibel?s team ... is to enter their zip codes. The ad-serving tool Atlas shows the time ...
98. Associated hits rich media button, 21 Jun 2004
... software and recently launched an ad-serving platform called AdVantage ...
99. Government extends online advertising plans, 6 Oct 2003
... employed Real Media Europe to provide ad serving and measurement technology ...
100. Rich media ads on the up, says DoubleClick, 27 Oct 2003
... DoubleClick DoubleClick's latest quarterly ad serving report has revealed that rich ... rich media usage and the new larger ad sizes continued to grow in popularity ...
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