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1. True behavioural targeting means more than segmentation, 15 Aug 2007
... behavioural targeting means more than segmentation Multivariate testing is ... between behavioural targeting and mere segmentation is that behavioural targeting ... level of targeting that we would call segmentation; that is, they target adverts ... on a visitor by visitor basis with segmentation – you’re generating a series ...
2. The Time of Day Myth, Segmentation & Best From Address: Email Researcher Shares Tips, 23 Apr 2003
... The Time of Day Myth, Segmentation & Best From Address: Email Researcher ... Best From and subject lines     c. Segmentation - how one-to-one do you ... name on vs. name off.    -> c. Segmentation - how one-to-one do you ... you figure out how much to invest in segmentation? Everyone knows segmenting ...
3. Interview with RedEye CEO Mark Patron, 11 Jul 2007
... effectiveness of their campaigns? Segmentation is woefully under-utilised ... do but it’s critical is to do more segmentation and send emails that are ... get relegated to the junk folder. Segmentation jumps out at me because ... it is used fairly maturely offline. Segmentation and targeting really drive ...
4. DC Storm launches StormIQ™ 2.6 - a major upgrade to its web analytics tool, 1 Feb 2008
... delivers even more flexible report segmentation and automation, making ... features, including: • Enhanced report segmentation • Custom report designer ... automation • Advanced funnel reporting and segmentation • Multi-sheet Excel report ... data, customisable tracking and report segmentation. With StormIQ™ 2.6 these ...
5. Closing the loop on web analytics, 17 Jun 2008
... them to convert. Automated visitor segmentation and onsite behavioural ... already hold about them. The rich segmentation data built up in analytics ...
6. Innocent maybe, but highly effective, 6 Nov 2007
... The industry has become focused on segmentation and targeting, and rightly ... follow their example. In a world of segmentation of analysis, let's not ...
7. Relevance - the silver lining of the spam cloud, 4 Feb 2008
... so to avoid this very obvious trap, segmentation MUST be applied. But ... Finch in particular, ( targeting and segmentation do not have to be complicated ...
8. Information Advantage Teams with Quadstone To Provide Advanced Customer Segmentation and Data Exploration Within Myeureka!, 28 Jul 99
... Quadstone To Provide Advanced Customer Segmentation and Data Exploration Within ... models. Quadstone's advanced customer segmentation and MyEureka!'s CRM reporting ... s data visualisation and customer segmentation capabilities with MyEureka ... results of a customer selection or segmentation analysis performed in ...
9. New Marketing, Advertising & PR Job Openings & Seekers: as of 02/09/05, 9 Feb 2005
... campaigns. Develop, manage & optimize segmentation model to drive subscriber ... operation. Also, knowledge of list segmentation, testing & measurement ... Management, Marketing Promotions, Market Segmentation, New Product Development ... list creation using bidder/seller segmentation strategies. Provide analysis ...
10. Avon's Advanced Email Tactics (How to Keep Both Sales Reps and Customers Happy), 26 Aug 2004
... weeks... How Avon uses advanced segmentation and content diversity to ... new products and promotions. -- Segmentation McAdams notes, "You ... the Internet you can." She says segmentation's about... "making sure ... -- Post-click analysis But segmentation alone isn't enough, says ...
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