... many others. They are co-authors of Persuasive Online Copywriting and the ... What are the key elements of web page design, in your opinion? Are there any ... implementing persuasion architecture / persuasive design? BE: The whole framework ... copy is so important / compelling / persuasive / necessary?  JE: I know ...

... gender on graphic, product and web design. She currently holds the position ... into the importance of gender in web design, which seems to have been pretty ... have been researching men and women’s design aesthetics, examining what I ... point had been graphic and product design, and what the results showed ...