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1. SPECIAL REPORT: Spam & Privacy Information for Marketers, 24 Apr 2001
... Protecting Your Brand - Gathering Permission - Creating an Effective ... surrounding spam; how to move toward permission-based marketing; and where ... because it's so obvious.    3) Non-permission marketing. This is an email ... one of whom did not proactively give permission ahead of time to receive ...
2. VOICE: How permission marketing can overhaul DM, 10 Sep 2002
... VOICE: How permission marketing can overhaul DM Nick Fuller, eCRM director ... Nick Fuller, eCRM director of PDV, the permission-marketing company that owns ... discusses the objectives of successful permission-based marketing. Remember ... marketing (DM) worked this way. Permission marketing has, on the web ...
3. Special Report: How Rising Junk Mail Rate Affects Legit Mailers: 36 Brands Accused of Spamming, 5 Jun 2003
... brands hurt by junk lists    e. 22 permission mailers mistakenly reported ... list broker promises you, "This is a permission-based list", how do you ... to renting the wrong lists -- non-permission lists. For business-to ... were gathered using, so you're sure permission was requested and given ...
4. Hard-hitting Advice for Marketers on How to Handle Do Not Call, 15 Oct 2003
... if they mail without permission. -> Ask for permission for every ... Companies need to go strongly toward permission as a premise for managing ... people who have explicitly given you permission." Hopefully the list ... the long run.    "The only way is permission marketing. It's right on ...
5. READER RESPONSE: Tom Kraemer of CMP Media on Opt-In vs. Opt-Out Email Permissions for Rentals, 21 Jun 2001
... CMP Media on Opt-In vs. Opt-Out Email Permissions for Rentals Dear Editor ... gives you a perspective on permission marketing. Permission really is the ... need to understand that blanket permission is not given by the mere ... mere act of ordering something. Permission guidelines are constantly ...
6. Permission email is key marketing technique, 28 Feb 2000
... Permission email is key marketing technique Marketers need to develop alternative ... affiliate networks, and of course, permission email marketing.” ... 86% of email users had signed up for permission email relationships. Around ... 82% of customers who have received permission email have responed to it ...
7. Since You Can-Spam Now, Why Follow Opt-in? Why Permission Practices Remain Critical, 23 Dec 2003
... Spam Now, Why Follow Opt-in? Why Permission Practices Remain Critical ... In the world of email marketing, ?permission? has separated legit marketers ... spammers. After all if you didn?t have permission to email someone, you respected ... futility and exhausting battles over permission logistics and even concedes ...
8. Exclusive Excerpt: The Permission Emailer's Guide to Avoiding Filters, 1 Oct 2003
... Exclusive Excerpt: The Permission Emailer's Guide to Avoiding Filters ... to Avoiding Filters How much "good" permission email is filtered? -> ... research, at the very least 4% of permission email is filtered even if ... Assurance Systems research 17% of all permission email is not delivered: ...
9. OK-mail to launch permission email marketing, 5 May 2000
... OK-mail to launch permission email marketing OK-mail, a UK online permission ... email marketing OK-mail, a UK online permission marketing database company ... There's a lot of people talking about permission-based marketing and email ... Kiernowski argues that, as a marketing tool, permission-based email is far more effective ...
10. Urgent Memo: How CAN-SPAM May Affect Permission Email Marketers & Publishers, 23 Dec 2003
... Urgent Memo: How CAN-SPAM May Affect Permission Email Marketers & Publishers ... emailers significantly. If you are permission-based and don't mail content ... has *significant* repercussions for permission mailers -- and most white ... subject. (We had said the owner of the permission should be the "from" not ...
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