... How to Keep Your House List Open Rate Above 50%: Lessons from Winery Email ... newsletter a year ago, with a purchase rate averaging 1-3% of total emails ... or an event at a vineyard that is open only to list members. This tactic ... Benson. Benson sees a healthy growth rate on winery email lists, which he ...

... & Wilkins doubles email industry open rate with Lyris UK Campaign to promote ... speaker manufacturer achieved this open rate, which is double the industry ...

... How to Track Open Rates of Text Messages With a Teeny-Tiny Bit of HTML ... publishers know the rule -- you can't track open rates of text messages. But ... it. "Of course you can track text open rates." Turns out, all you need ... benefits of text in that everyone can open the message. But, for most recipients ...

... metrics basics for you:     1. Open Rate -- Never a Certainty     2 ... Never a Certainty     2. Click Through Rate (CTR) - Beware of Confusing Math ... Metrics -- Tech Hell    -> 1. Open Rate -- Never a Certainty This ... can report open rates. No one can tell you what the open rate of a text ...

... with only the blunt instruments of open and click rates available to you ... monthly newsletter has an average open rate of 25%. Are the same people ... newsletter every month? One month the open rate falls to 15%. Have you lost ... lost people who normally open every mail (a drop in open frequency), or just ...

... a 72% Marketing Email Newsletter Open Rate CHALLENGE: With a tiny "multi ... popped up" thus risking the chance that open rates might       drop dramatically ... RESULTS: A remarkable 72% of subscribers open an average issue and a recent ... special announcing the new Miata had an open rate of more than 90% (We know ...

... Newsletter to Dog-Lovers Gets 96% Open Rate & Outstanding Sales: Tactics ... double opt-ins, gets an average 96% open rate. (Note: this is non-unique ... this is non-unique, so if recipients open the newsletter issue more than ... counted as an open each time. This is still an exceptional rate.) The ...

... was high, the direct mail response rate was hitting anywhere from one ... found that our direct mail response rate was declining as well. We needed ... bombed. She says, "The response rate was less than one percent. We ... offer and creative if they don't open the email in the first place ...

... sales pitch front and center, your open rate will go down -- and unsubs will ... says. Goldstein carefully monitors open rates to ensure that his subject ... effective as possible. "If I don't see an open rate of 20% I go down to the marketing ... think about this? And if I see an open rate of more than 35% I say, Wow ...

... Marketing Survey Results: 2004 Response Rate & Budgeting Data Includes Some ... newsletter open rate 39.7% House newsletter list click rate 17.9% 3rd party ... rates hands down with an average 12.2% rate. However, sending a dimensional ... average 3.6% click rate from paid search and 1.2% click rate from other online ...