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1. Marketers risk double-paying online, 5 Mar 2007
... Research by Edinburgh firm Lynchpin Analytics has proved the interdependency ... including search, email and banner. Lynchpin warns that UK companies must ... investment. In a survey of UK companies, Lynchpin found that 54% of sales triggered ... not in the mix. Andrew Hood, Lynchpin Analytics MD explains: “Traditionally ...
2. Blowing away the CPA myth, 2 Jan 2007
... pretty stark. Recent research by Lynchpin Analytics across its client base ... Andrew Hood is the managing director of ( Lynchpin Analytics. Blog ...
3. Opinion - Search paths to success, 25 Oct 2006
... Director of ( Lynchpin Analytics, a provider of online marketing analytics ...
4. Impact in the digital marketing mix, 2 Apr 2007
... multiple channels. Indeed, recent Lynchpin research showed that 70% of ... Andrew Hood is the managing director of ( Lynchpin Analytics. Blog ...
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