... Interactive Advertising Bureau Europe (IAB Europe) has just released the findings ... year ending December 2007. Compiled by IAB Europe and then processed and analyzed ... Chart 2). Alain Heureux, President of IAB Europe says “We are well on the ... Internet user worth to an advertiser? IAB Europe/PwC have created a measure ...

... AOP and IAB join forces The two groups have agreed to a number of initiatives ... enjoy free affiliate membership of the IAB, and are invited to join several ... invited to join several of the key IAB task forces and industry councils ... will also join the IAB Leadership Council. "The IAB's primary objective ...

... IAB launches Mobile Council with mandate to accelerate mobile marketing ... mandate to accelerate mobile marketing IAB unveils mobile initiatives including ... by the Internet Advertising Bureau (IAB). A survey of 40 senior-level ... and media owners, coincides with the IAB formally announcing its commitment ...

... New IAB campaign blows internet's trumpet The industry group said earlier ... profile, following a similar move by the IAB in the US. It has selected ad ... investment of more than £325,000. The IAB said the key objective of initial ... of the campaign include a bi-annual IAB-branded Marketing Forum with high ...

... IAB prepares rich media initiative One of the key focuses of the Rich ... will be usability, building on the IAB's view that internet audiences need ... of their online experience. The IAB is already consulting with the UK ... The new task force will review IAB International standards, develop ...

... Where is the best practice in the IAB/DMA charter? Let’s remind ourselves ... company must be a member of either IAB UK, IAB Europe, DMA or Search Engine ... Business Agencies (ABBA). Now, the IAB says this scheme "significantly ... example? And if it does, then can the IAB/DMA be sure that what we’re saying ...

... NETIMPERATIVE COMMENT: IAB brushes over standards issue The IAB's new push is ... The 'Leadership Council' of the UK IAB now counts senior executives of ... method? This is somewhat less clear. IAB chief Danny Meadows-Klue names the ... Standards and Public Affairs. Of these, the IAB has isolated marketing and research ...

... Online ad spend surpasses IAB's expectations The figures, published by ... expectations The figures, published by the IAB in conjunction with PricewaterhouseCoopers ... retailing in the run up to Christmas, the IAB said that it is confident total ... more than £100m up on 2002. The IAB had previously set a target to reach ...

... existing Interactive Advertising Bureau (IAB), many of the major European portals ... such an obvious trampling over the IAB's toes is not a little harsh on ... us had heard the term. The IAB has regularly been on the receiving ... pitches. But to aim the blame in the IAB's direction seems a little akin ...

... IAB hires seven for new push The trade body, which last year began major ... research executive. Meanwhile, the IAB says a new wave of recruitment is ... moves are billed as a next stage in the IAB's push to boost internet ad spend ... trade body AdMonsters, continuing the IAB's approach to 'competition'. It ...