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1. OPINION: Online Communities: How to make them work, 31 Oct 2001
... work? What is the ROI for investing in community building? *Return on ... building? *Return on Investment from community building* iVillage ( has ... the leading examples of successful community building on the web. In terms ... benefits we have reaped from this: 1. Community members are 5 times more valuable ...
2. Quote.com Grows Long-Term Personal Investor Traffic by Adding Community to its Site, 9 Jan 2001
... Personal Investor Traffic by Adding Community to its Site CASE STUDY ... CAMPAIGN: Quote.com decided to add online community to its site in order to new ... regularly.   The site promoted the community a way for personal investors ... boards, Quote.com tried to make its community offering as appealing as possible ...
3. Conference: 'Citizens Information - Now and Nirvana', 29 Apr 2004
... conference examining the future horizon for community information and e-Government ... access to the best in local and national community information. Key speakers ... and Gunnar Urtegaard (Norway). Community information is emerging as ... growing emphasis on the role which community information can play in implementing ...
4. What happens when you don't own your startup?, 11 Mar 2008
... companies. In many cases, the asset of community can quickly turn into a liability ... quickly turn into a liability when the community isn't happy and therefore ... risk losing money when investments in community-driven services are hampered ... finding themselves holding the keys to community-driven services with no communities ...
5. How to Target Asian Americans Through Integrated Online/Offline Marketing, 2 Jun 2003
... a Broadway show. PR, publicity, community-building, advertising, marketing ... invest in targeting the Asian-American community. Data shows that while ... s strong internal network in the community." So, although prototypical ... media spends, making the most of community-based viral buzz -- especially ...
6. Acquisition 2.0: Driving revenue with social, experiential marketing, 14 May 2008
... conversation and learn what the social community is looking for and concerned ... advertisers, rather than serving as community monetizers?   Given the ... Says Jupiter Research: "Social and community sites affected the purchase ... online shoppers influenced by social/community sites said they buy offline ...
7. How MarthaStewart.com Grows Product Sales with Online Community, 10 Aug 2001
... com Grows Product Sales with Online Community Everyone knows female Web ... Everyone knows female Web surfers love community.   It's genetic. Women ... communicative men) visiting your site's community section, how exactly do you ... Living Omnimedia (MSLO) decided to add community to their MarthaStewart.com ...
8. Chat - Talk ain't cheap, 20 Mar 2000
... which is good news for the new brand of community sites that are looking to ... advertising and the transferral of DoBeDo's community activities into partners' ... partnerships with brands to turn its community into winning revenue stream ... Many UK companies are beginning to see community based websites as a strong ...
9. Paradise or Bust – the pros and cons of community, 23 Jan 2008
... Paradise or Bust – the pros and cons of community The BBC One series ‘Paradise ... is a social experiment to develop a community (or tribe) exisiting online ... by the 5,000 members of the online community (or tribe), each having paid ... back in April 2006 with the online community at the heart of their strategy ...
10. AOL UK and Citizens Online to fund 30 community Internet projects with AOL Innovation in the Community Awards, 16 Aug 2004
... AOL UK and Citizens Online to fund 30 community Internet projects with AOL ... AOL Innovation in the Community Awards ...Winning community groups and ... innovative use of the Internet... Thirty community groups and charities across ... after winning the AOL Innovation in the Community Awards, run by AOL UK and ...
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