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1. Google Checkout – a paid search optimisation tactic?, 25 May 2007
... few) people we’ve talked to about click through rates for paid search ads ... agree that the icon leads to higher click through rates (as you might imagine ... time, if it is the case that higher click through rates on your paid search ...
2. How Moreover Got 10.21% Click Through on Ads Driving Traffic to News Coverage Online, 1 Feb 2001
... How Moreover Got 10.21% Click Through on Ads Driving Traffic to News Coverage ... gathered round the monitor to watch the click throughs come in, while the rest ... text ads hit an average of 10.21% click through rates, starting from a low ...
3. Survey Reveals Email Newsletter Ads Outperform Banners by More Than Double, 6 Dec 2000
... experienced a median advertisement click through rate of 1%. B2B newsletters ... advertisement click through rate of 2%. For comparison, banner click through ...
4. AtYourBusiness.com's Background Check Banners Get 1% Click Through Rate, 19 Oct 2000
... Background Check Banners Get 1% Click Through Rate CASE STUDY CHALLENGE ... So we're also looking to reach them through their office managers? since ... over a 1% click-through rate, and under a $3 cost- per-click-through rate ... regulated insurance services offered through USI Insurance Services, Aetna ...
5. Eureka! Google optimises its PPC Adwords quality algorithm, 31 Jul 2006
... a bid value and user click-through, gave a Click Through Rate (CTR). Now ... lot of time trying to maximise their click-to-sale conversion rate, there ... affiliate route or by reselling the click through a higher priced listing, ...
6. How Penn State gets 2.38% Banner Ad Click Through Rates (Creative Samples Included), 10 Jan 2003
... Penn State gets 2.38% Banner Ad Click Through Rates (Creative Samples ... perform, or the traffic they do send through does not convert." Nevertheless ... specific Masters and BA programs. Click throughs from the trial were ... by the venue. Importantly, the click through data World Campus recorded ...
7. DoubleClick's second quarter ad serving report highlights significance of post-impression metrics in online advertising, 6 Aug 2004
... advertising still far outweighs post-click impact which substantiates the ... Quarter Ad Serving Trends - Overall click rates stable; large ad size adoption ... activity rates higher than click-through rates Overall Click Rates Stable; ... Adoption Continues to Grow Average click-through rates for all ads served ...
8. Award winning London information website adopts new technology to personalise user experience, 3 Jun 2008
... impact of personalised web content on click-through and conversion rates - ... impact of personalised web content on click-through and conversion rates. In ... key metrics such as conversion and click through rates more effectively. Based ... position as an innovator in the industry through further work with Maxymiser ...
9. Indirect response key to ROI, 21 Feb 2001
... that indirect response, rather than click-through rates, are the crucial factor ... users who see a campaign but do not click through. The average campaign receives ... ups produce a six-fold increase in click-through compared to average placements ... fold increase in conversions, again through direct response. The report ...
10. Yoav Arnstein talks about rich media advertising, 4 Apr 2006
... 40% of ads served across the globe through the Eyeblaster ad-serving platforms ... criterion.  The message finally trickled through to advertisers from media agencies ... advertisers from media agencies that click through rates can no longer be the ... award-winning NSPCC campaign which ran through us last year whereby a small ...
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