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1. Is the power of behavioral targeting a myth?, 9 Jul 2008
... digital marketers deliver more relevant advertising to users, the fact that ... are fairly well-targeted. - The advertising inventory a digital marketer ... available may not be well-aligned with the advertising I'm going to respond to ... spend huge amounts of money on CPM advertising. What these advertisers ...
2. Ten digital trends to watch out for in 2008, 10 Jan 2008
... out for in 2008  1. Social networks advertising becomes scalable 2007 ... the year of the social network, but advertising was partly held back due ... set the standard for social network advertising and allow it to become scalable ... 6 billion. However, social networks advertising presents potential risks ...
3. Advertising by Fax and Email: What Publishers Should Know About Electronic-Marketing Law, 1 May 2002
... Advertising by Fax and Email: What Publishers Should Know About Electronic ... news recently: facsimile and e-mail advertising. While the advent of electronic ... products and services, these forms of advertising are not without legal risk ... backlash against advertising by fax and e-mail. Both forms of advertising are ...
4. Ambient advertising on the up, 21 Nov 2001
... Ambient advertising on the up An increasing number of advertisers will ... number of advertisers will use ambient advertising in the near future, but ... had limited experience with ambient advertising, while one quarter are not ... quarter are not familiar with ambient advertising at all. However, of those ...
5. Glasses Direct selects Platform-A for advertising campaign, 6 Aug 2008
... Glasses Direct selects Platform-A for advertising campaign AOL’s Platform ... utilize two of Platform-A’s advertising solutions in an advertising campaign to ... marketing on two Platform-A advertising networks -- Advertising.com, one of ... of the world’s largest third-party advertising networks, and buy.at, a ...
6. Online advertising in Europe surges 40% to €11 billion in 2007, 2 Jun 2008
... Online advertising in Europe surges 40% to €11 billion in 2007 Berlin ... Berlin 2nd June 2008: The Interactive Advertising Bureau Europe (IAB Europe ... released the findings of its annual advertising expenditure survey for the ... size and value of the European online advertising industry. With some analysts ...
7. Q&A: Rick Bruner, director of research at DoubleClick, 24 Apr 2007
... the second favourite choice was web advertising. 40% of the influencers ... to learn more about products was web advertising, versus 8% of the resident ... which is that a lot of people view web advertising differently to how they ... view other forms of advertising. They really see web advertising as most ...
8. Internet advertising to overtake magazines, 13 Aug 99
... Internet advertising to overtake magazines Global online advertising revenues ... to overtake magazines Global online advertising revenues are set to reach ... Research. Expenditure on online advertising will account for over 8 ... will account for over 8% of the total advertising budget in the US by that ...
9. Interview with Spot Runner's Keith Wiley, 21 Nov 2006
... of the money was spent on local TV advertising. With TV, the campaign was ... businesses in the US with advertising services that large advertising agencies ... consuming to reach. To fill this advertising void, Grouf and Waxman assembled ... are the main benefits for clients? Advertising with Spot Runner helps clients ...
10. Slide investment - a big bet on widget ad market, 21 Jan 2008
... online equivalent of the billboard advertising leader Clear Channel. ... leader Clear Channel. Billboard advertising is a multi-billion dollar ... especially given the rapid growth in online advertising spend. However, I'm still ... entirely clear how effective widget advertising is going to be for advertisers ...
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