yahoo - Internet Marketing News and Blogs

A few months ago Yahoo! released the beta version of Yahoo! Buzz, which is a user-rated news site that is already closing in on 10m unique users per month.

Here we talk to Tapan Bhat, Senior Vice President of Front Doors, Communities and Network Services at Yahoo!, who explains more about the company's plans to encourage user participation while making friends with lots of publishers...

Last week's $45bn acquisition bid by Microsoft for Yahoo certainly gets you thinking.

I guess many of us saw it coming but, for me at least, not just yet. Now that I’ve stopped kicking myself for not buying shares in Yahoo, it’s time to start envisaging what the impact would be on search marketing, particularly in the UK.

So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.

The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.

Yahoo! is reportedly testing a new professional social networking service that connects students with prospective employers.

Called Yahoo! Kickstart but still merely a concept, the site focuses around users’ CVs in the style of LinkedIn. It also offers companies the opportunity to create groups that students can join.

The re-launch of Yahoo! Local in the US this week saw the search giant try to regain its footing in the battle for local traffic by firmly aiming to position itself as a major local portal.

Amazon looks to be taking on Apple's iTunes by opening its own music download store, with rumours suggesting the service will be DRM-free.

According to The Independent, Amazon CEO Jeff Bezos has been in discussions with the four major labels to persuade them to allow their music to be sold without DRM protection.

Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site.

Flickr is using the data from photos uploaded to the site to display the most popular makes of cameras and camera phones.

Yahoo has today launched a new US website devoted to food, in an effort to offer more unique content and boost its advertising sales.

Yahoo’s food site will feature a searchable recipe section, as well as videos and blogs from a range of celebrity chefs. It will launch in the US initially.