yahoo mobile - Internet Marketing News and Blogs

Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.

The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.

The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.

The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.