Fans and bands collide - grassroots lessons

Want another example of how your customers can communicate your message for you? Check out upcoming new Australian band Wolfmother, which is asking fans to snap and send mobile video clips that will form the basis of the act's next promo.

It's supported by a moblog powered by the London-based moblogUK service, which was popularised when survivors of the city's 7/7 bombings posted camera phone pictures to the site last summer.

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