wikis - Internet Marketing News and Blogs

Blogs, wikis, social networks, social news aggregator. Although there's certainly been a lot of hype around these things, when applied in the right circumstances they can serve a utility for many people and businesses.

B2B uptake of Web 2.0 apps like wikis and blogs is still being thwarted by perceived risks to critical data, according to a new study.

KPMG and the Economist Intelligence Unit surveyed 472 executives worldwide and found security and governance issues were the main barrier to adoption of Web 2.0 tools.

The study, conducted in seven European countries, found most organisations (57%) wanted more education about the potential value Web 2.0 offered.

Wikia , the commercial offshoot of Wikipedia, has launched a range of free tools for bloggers and publishers that want to build collaborative features into their sites.

The service, called OpenServing, will offer free software, content and hosting to its subscribers, who can also keep all of the advertising revenues they generate from the apps they develop.

This summer saw David Miliband, secretary of state for the Department for Environment, Food and Rural Affairs, launching the government’s first experiment with wikis, only for the move to be scrapped after the “accidental or malicious editing or removal of material” by pranksters.

But the wiki is now open again, albeit with tighter moderation and registration policies, and Miliband has promised to continue testing new ways to engage with the public via the web.

We talked to him to find out more...

Wetpaint  is something that I came across a while ago when researching Wiki’s and the effect they’re having on knowledge in the enterprise, and as a subset of social software as a whole.

To be honest I was both really interested but also quite concerned about their business model. They seemed to be long on innovation, but short on long term sustainability. That said, they are working with VC so perhaps someone holding the purse strings knows more than I do!