whole foods - Internet Marketing News and Blogs

Whole Foods Market boss John Mackey has apologised for the renegade online PR campaign he conducted to boost his company’s image on financial messageboards.

In a statement, Mackey asked for shareholders’ forgiveness over his anonymous postings, which were uncovered last week and are now being investigated by the US Securities and Exchange Commission:

The boss of Whole Foods Market, the organic food retailer that launched a huge store in London last month, has been caught using Yahoo!’s stock market forum to criticise a competitor, which he then proceeded to buy.

John Mackey, chief executive of Whole Foods, used the moniker 'Rahodeb' to make postings about rival Wild Oats over several years, according to a filing from the Federal Trade Commission.