webwag - Internet Marketing News and Blogs

Former Google France boss Franck Poisson has hooked up with Yahoo!, which will provide advertising and search services on Webwag, his new customisable homepage venture.

The deal will see Webwag displaying sponsored links from Yahoo!, as well as launching what it claims is the sector’s first ‘personal wide web’ search feature – through which users can sift through their chosen content as well as the web as a whole.

Webwag, the latest creation of ex-Google France chief Franck Poisson, is set to go live at the end of this month, adding more competition to the 'customisable start page' arena.