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Online PR firm webitpr has devised a 'social media news release' - a press release specifically designed for the internet.
The webitpr release claims to be the first of its kind to be released in the UK, and was inspired by a template produced by last year by Todd Defren at US PR firm SHIFT Communications.
Stephen Davies, who maintains an excellent online PR blog, is the subject of the release - he has joined webitpr.
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