As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.
This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.
Any decision on a website's navigation is critical to usability, findability, accessibility and SEO. It can be difficult to undo if you select a poor design. So usable navigation is best established early on in a web project.
There are many different examples of main navigation systems, (i.e. the main method for accessing content in different site sections) but the 'three Cs' of convention, consistency and context are important whatever the design.
Ben Hunt at webdesignfromscratch has posted an excellent article on current Web 2.0 design trends, giving some recommendations on features that make a website appealing and easy to use.
Ben gives some examples of good Web 2.0 sites, including LinkedIn, Mozilla.org, and Protolize, as well as some tips which we list after the jump...