web analytics - Internet Marketing News and Blogs

Never has something seemingly so simple as page tagging caused so many problems. 

Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly. 

Eric T. Peterson, the man behind Web Analytics Demystified, is in London later this month for Web Analytics Wednesday. We asked him about these networking events and also got his insights on some hot topics in analytics.

Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).

The budget increases, the Industry Outlook survey suggests, will mainly be ploughed into training. 

Web analytics and measurement are playing an increasingly pivotal role as marketers strive to deliver the best possible customer experience, according to two pieces of research published by E-consultancy this month.

Organisations using free analytics solutions like Google Analytics and Microsoft’s upcoming ‘Project Gatineau’ are less likely to follow best practices, according to a report by Web Analytics Demystified.

The consultancy found companies using free software were more likely to treat analytics as a “casual endeavour”, with 35% of respondents using free solutions reporting only ad hoc use of the tools.